This is almost worthy of its own half hour comedy sketch on Friday night.
More New Zealanders watched TV3’s flagship current affairs programme Campbell Live last night than rival Seven Sharp, the first time in the history of Campbell Live that the TV3 show has beaten TV One in the 5+ demographic.*
On Tuesday 12 February, Campbell Live was watched by an average audience of 352,600 viewers, 55,900 more than the 296,700 that tuned into Seven Sharp.
It was also the first time TV3 has ever attracted more 5+ viewers than TV One in the 7pm weeknight timeslot
Campbell Live also increased its lead over Seven Sharp in the key commercial demographics, with 127,600 25-54 year-olds tuning in (compared with the 99,100 watching Seven Sharp) and 90,600 18-49 year-olds (compared with 78,400).
Director of News and Current Affairs Mark Jennings says Campbell Live has led the news agenda so far in 2013, and deserved to be watched by a broad audience.
And after making such a monumental achievement, the publicity team turns the Seven Sharp mantra back on TVNZ with the following gold.
“For us, in-depth daily coverage of the stories and issues that matter to Kiwis is central to the future of current affairs,” he says. “Viewers are clearly telling us this is what they want; substance and not once over lightly.”
TV3 have regularly complained that we use the 5+ ratings over their target demo data so it’s nice to see they’ve joined the party.