Another classic quote for TVNZ spokeswoman Megan Richards in the Herald on Sunday this morning:
“Seven Sharp is a long-term proposition that recognises the fact traditional current affairs – on any channel – is not thriving in a media environment where the primary competitor these days is actually You Tube.”
Where on earth does she get this stuff from? You Tube is indeed a very popular medium but NOT for current affairs and NOT for the audience who will EVER be watching TV ONE at 7pm, or at any other time to be quite honest!
As for traditional current affairs NOT thriving in a media environment, by that I can only assume she means TV.
So on what does Ms. Richards base this very broad statement? I doubt that the BBC News Channel, CNN, Fox, Al Jazeerah or any of the ever expanding News and Current Affairs broadcasters around the globe would agree. Far from tinkering with the formats of their programmes they are very sensibly exploring new ways for their viewers to receive the message. As the BBC tag line states, On TV, On Radio, On line.
And closer to home I would venture to suggest that Campbell Live’s ratings this last week are being seen around Flower Street as very positive evidence that their ‘traditional’ approach to current affairs has seen their show ‘thrive’ in our local media environment more than ever before.
However I have to admit that I am looking forward to more statements from Ms Richards and Mr Dagan as their utterances are providing us with far more entertainment than Seven Sharp !