Who is winning in the target demographics at 7pm?

As part of our ongoing analysis of 7pm, here are the demographics for 7pm for the last two weeks.

We’ve already looked extensively at the 5+ figures so here is a breakdown of how Seven Sharp and Campbell Live are performing in the key demographics.

Firstly, the 25-54 numbers.  It is evenly split with both shows winning half of the nights each.  Breaking it down to overall averages and Campbell Live comes out on top with an average audience of 98.3k while Seven Sharp has 93.9k

sscl25-54-14

In the 18-39 demographic, Campbell Live wins 7 of the 10 nights and has a lead in the average audience to 43.8k to Seven Sharp’s 38.7k

sscl18-39-14

In the 18-49 demographics, it’s a 50/50 split again but this time Seven Sharp comes out on top with an average audience of 76.4k to Campbell Live’s 72.6k

sscl18-49-14

In the Main Shopper with kids 0-14, Campbell Live wins 6 of the 10 nights and has an average audience of 27.1k to Seven Sharp’s 26.2k

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About the author

Regan is one of the co-founders of Throng Media.
He's currently watching Survivor, Homeland, House, Glee and can't wait for the return of Game of Thrones.
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  • http://www.facebook.com/david.i.batten Dave Ian Batten

    So, let’s get this straight, how come Seven Sharp keeps varying in ratings if it’s crap?

    • Rob

      Simple, there’s nothing else worth watching so people keep giving it a go, then see how bad it is and avoid it again…over and over.

  • Harrison

    Okay, that’s bad… (for Seven Sharp)