A history of Campbell Live ratings

When Paul Holmes departed TVNZ for Prime, TV3 jumped at the chance to put a new current affairs show up against the replacement, Close Up.  Campbell Live debuted with an average audience of 415,200 viewers on the 21st of March, 2005 and that record remains as the highest rating episode in the show’s history.

Fast forward to 2013 and Close Up is gone, replaced by Seven Sharp, a show that has been described as a light-hearted take on current affairs, in the hope that TV One could stem the falling viewership problems they’d been experiencing.  Then, for the first time in Campbell Live’s history, TV3 beat TV One in the 7pm timeslot.  That monumental occasion was repeated three times in the first two months.

The stars are definitely rising for John Campbell and his team.  The 30 day moving average is up nearly 100,000 viewers per episode on the start of the year and is at the highest point in the show’s history.

campbell-live-ratings-start-to-18-04-2013

Campbell Live’s Executive Producer Pip Keane told Throng, “This week has been a big news week with events like the passing of the Marriage Amendment Bill and the Boston bombing. Our consistent comprehensive coverage of national and international issues is paying off.”

Wednesday night’s episode was the show’s highest rating episode this year with an average audience of 373,210 viewers and the 8th highest of all time.

Of the higher rating episodes, five of them were from the start of the first year while the other two were outliers due to the Christchurch earthquakes.

All in all, it is a very promising trend for TV3 and their shareholders as the increased viewership will be translating into increased revenue.

Keane agrees.  “Our average audience is up 25 per cent year on year and tracking upwards which we are rapt with. It indicates to us there is still a huge appetite for informative, investigative and probing current affairs on a nightly basis.”

The coming weeks and months will be very interesting to watch indeed.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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