The end of Masterchef fails to help X Factor


On Friday, TVNZ sent out a press release talking up the ratings for Masterchef and My Kitchen Rules.  Masterchef, they told us, had “more core viewers than ever before” in the key 25-54 demo.  Overall though, it was the lowest rating finale of the four seasons to date.

Last night, Sunday returned to hour long episodes and bounced back to an average audience of 662,450 viewers compared to the week earlier where it only drew in 507,170.  From 8pm, TV One dropped down to 383,410 for Food Truck and then 287,420 viewers for Packed to the Rafters.  Overall, TV One was down approximately 15% on last Sunday night.  With the numbers dropping away as they have post Sunday, one must wonder if TVNZ should just run it for two hours while X Factor is on.

After averaging just over 200,000 viewers last Sunday night between 7pm and 9pm-ish, TV2 picked up an extra 42,000 viewers, a 21% increase on last week.

TV3’s X Factor picked up just over 90,000 viewers, an increase of 29%, to end with an average audience of 412,850 viewers.

Prime also picked up 24%, averaging 154,630 during the same period.

There was no data available for Four.

TV3 should be disappointed that the end of Masterchef hasn’t signaled a rise in ratings with last night only marginally better than the first live show.

The ratings for tonight’s results show and double elimination should be interesting as it won’t be competing with MKR for the first time.

MasterChef New Zealand and My Kitchen Rules have capped off record-setting seasons with figures showing viewers’ appetites for the prime time hits keep growing.

The latest series of TV ONE’s MasterChef New Zealand attracted more core viewers than ever before, with an average 29 per cent audience share in the channel’s key 25 – 54 target demographic over the 17-week season.

Last Sunday’s two hour finale had an average 552,200 viewers AP 5 + and won the timeslot across key demos.

In the following 48 hours there were more than 14,000 TVNZ Ondemand final episode streams, plus a further 4,000 streams through mobile devices.

Monday night’s finale of My Kitchen Rules on TV2 was the highest rating episode of the show’s season, with a massive 19.8 rating and 44 per cent audience share in the channel’s key AP 18 – 49 target demographic.

Over its 46-episode season, the smash Aussie hit delivered an average audience of 531,100 (AP 5+) and saw almost 800,000 TVNZ Ondemand episode streams, making MKR 2013 the most popular yet.

Head of TV ONE and TV2, Jeff Latch, says the ratings are an impressive conclusion to what have been ground breaking series for the shows.

“Despite the competition, this year MasterChef New Zealand and My Kitchen Rules have performed exceptionally well and I’m very pleased with the results,” says Mr Latch.

“Both shows illustrate the appetite Kiwis have for quality, entertaining television and that high entertainment cooking programmes still resonate with New Zealand audiences,” he says.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • Daniel

    I think Masterchef has done its dash for the time being. TVNZ could give the programme a break for a couple of years so that everyone can get a breath of fresh air (with so many cooking shows on at the moment).
    I also believe that the recent series was lacking in decent contestants, and the hosts knew that. I don’t think the hosts were that impressed with the lineup this time round.