Channel Share Analysis Part 1: TVNZ

This is the first in a series of posts we’ll be publishing this week about channel share and how each of the main players have been performing for the last few years.

First up, TVNZ.

TV One
Of all the individual channels in New Zealand, TV One is by far the most watched.  On average, about a quarter of all television viewing across the day in New Zealand over the last four years has been on TV One.

TV-One-share-2013

There is a slight trend downwards with 2011 down 0.4% on 2010, and 2012 down 1.4% on 2011.  While 2013 appears down a further 3.9% on 2012, a number of high rating shows, including New Zealand’s Got Talent, are yet to air.

TV 2
The downward trend for TV2 has been much greater over the last few years with 2011 dropping 9.1% on 2010.  2012 saw another 4.6% shaved off while the first half of 2013 has given TV2 a 1.2% boost in channel share.

TV-2-share-2013

TV One + 1 and TVNZ Heartland
From the beginning of 2013, Nielsen TAM began providing us with channel share data for both TV One+1 and TVNZ Heartland.  The plus one channel delivers an additional 1% for TVNZ but combined with TV One, the numbers are still less than the channel had in 2010 when the plus one channel was TVNZ7.

So far in 2013, TVNZ Heartland, which is available exclusively on Sky, has drawn a channel share of 0.24%.

Overall, TVNZ has gone from a 44.7% channel share in 2010 to 42.4% so far in 2013.

TVNZ-share-total

 

Source: Nielsen Television Audience Measurement, All 5+
2013 is to June 30th

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • K

    wheres the x factor review?

    • Alicia B

      Regan is currently away and this site is being looked after by the Aussie one. Sorry for the inconvenience.

  • Citizen Cane

    I have a feeling now that Gap 5 and Cassie are gone the enthusiasm for X factor has died off on this site.

    • Nocturnal

      Agreed. The less contestants there becomes, the less fans there will be and the less people watching. After Cassie left I was done with the show.

  • bobscoffee

    Not surprised at TV2’S drops. That’s what you get when you fill your prime-time schedule with endless reruns of Two and a Half Men, Big Bang Theory and FRIENDS.

    • Nocturnal

      I think you’ll find bobscoffee that Big Bang Theory repeats rate higher than a lot of other shows screened on TV2, which is why there has been a slight uptick. Add to that My Kitchen Rules three nights a week, The Voice Australia, and you’ve basically got half your schedule lined up which rates better than the first-run variety they used to have. Those were the good old days – now I hardly ever watch.

      • Reece

        US content is on the outer popularity wise even in its own country. Since TV2 relies heavily on US content it suffers.

        As much as I hate Big Bang repeats they do rate consistently while anything new they try often fails.

  • Dave Ian Batten

    They don’t have enough variety anymore. It’s all just the same old stuff over and over again.