Enormous ratings for America's Cup

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americas-cup-logo-300Last week we compared the ratings of the All Blacks tests on Sky and TVNZ’s coverage of the America’s Cup and also took a look at what affect having sport on free-to-air television has on the ratings.  Those numbers, however, have been completely dwarfed by yesterday’s viewers.  TVNZ are still strangely absent in talking about it.

The average audience last Sunday was about 523,000 viewers.  Yesterday saw those numbers take a massive leap upwards by 55% to 812,030, making it the most watched program of the day.  The peak for yesterday’s coverage came in as the second race was abandoned with 954,700 viewers tuned in for the drama on San Francisco Bay.  941,200 viewers were glued to their screens as Aotearoa lurched towards disaster but thankfully it wasn’t as bad as it could have been.

The ratings have been pretty impressive for TVNZ so it is a mystery to me as to why they haven’t said anything about how successful their coverage has been or how so many kiwis are tuning in for their coverage.  I would have thought it would have been something they would be very proud of.

Here’s how the ratings have looked for the coverage so far:

Sunday, September 8th: 522,725
Monday, September 9th: 432,350
Wednesday, September 11th: 509,600
Friday, September 13th: 633,950
Sunday, September 15th: 812,030

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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