Nothing Trivial about those low ratings

nothing-trivial-300pxOther than Shortland Street, local drama really seems to be taking a hit this year with the third season of Nothing Trivial becoming the latest casualty of low ratings.

When Nothing Trivial went to air back in 2011, it debuted with an average audience of an astounding 516,260 viewers.  In 2012, that number was down 36% for the season 2 debut to 331,540 viewers.  The season 3 debut last night was down a further 28% to 238,540 viewers.  Unfortunately this is reminiscent of another couple of TV shows that have not rated so well this year.

In 2011, the average audience for the series was 377,040 viewers while in 2012, this was up 1% to 382,125.

Last night’s debut was the lowest rating episode for the TV One drama.



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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • Reece

    Local drama certainly is taking a battering this year and it doesn’t encourage any more of it.

  • John McCready

    Sad: such a wonderful show.

  • p.b

    hmmmmmmmm something has to give and maybe picking all new up and coming actors hu havent worked in tele yet myt be the solution, just a thought

    • Reece

      Quite a good idea actually it is always the same faces.

      I swear many of these actors walk around the hallways of South Pacific Pictures looking to get a job on any drama they are producing at the time and then walk around again till they get the next one.

      • whatthe?

        I find this concept exasperating. We are a country of four million people. Where do you suppose this bottomless supply of talented new faces/new actors is meant to come from?

        God forbid, these actors have the gall to work on the only long term gig in town ( ie Shortland Street ) sometime in their career and then go on to other shows. We make maybe four drama series a year in NZ, there’s not a lot of paying work to go around.

        That’s like saying “You’ve worked at the BNZ you can’t ever work at ASB or any of the other banks…”

        How long after you’ve appeared on Shortland Street can you shrug off that label? Are Martin Henderson, Karl Urban, and Marton Csokas still labelled as Shortland Street actors? If you work on an SPP show are you never meant to work again.

        • Reece

          I’m not necessarily complaining about the same actors and if its an actor that I like then I personally have no problem.

          I do however believe there is probably more actors around than there is work.

          • Jeseta

            I kind of figured that very few people went into to acting in NZ because it isn’t a viable career choice. I mean it’s hard enough to ‘make it’ in the USA or UK where they actually pump out lots of shows/films every year. In NZ I imagine people bit by the acting bug just try to enjoy work in a different industry so they know they’ll get a regular paycheck.

    • Citizen Cane

      That didn’t work out so well for Go Girls.

      • p.b

        go girls was different, the show was created with a completely different cast which is who viewer liked and were use too, and then all of a sudden same show new cast? it was never onna work and plus tha main guy was just another shorty st leftover instead of a newer face

        • p.b

          sorry about the spelling new fone lol

          • Citizen Cane

            I suppose. I will take your word on the lead as I haven’t watched Shortland Street in a few years. I watch CGW at 7.

        • Reece

          The main guy off Go Girls was also in another South Pacific Pictures series the Blue Rose in the earlier episodes.

  • Ed

    Absolutely love this show. The last few seasons were great and it was nice to sit down to check it out on a Sunday night after dinner. I think the timeslot probably doesn’t help – there would probably be a bigger audience with nothing to do on a Sunday night that would’ve given it a boost. Personally I’m flat out with various committments on weeknights, so I have to watch it on demand (in fact I’d be interested to see the ondemand stats compared to the last season). Perhaps it might be moved it back to the weekend to get better ratings?

  • Jee Regan, you clearly didn’t consider that there were tens of thousands of households around the country with no power last night thanks to the weather……..

    • Regan Cunliffe

      Ahh.. of course… That must be why One News had the highest rating bulletin since the 22nd of July and why TV3 had the highest rating episode of The Vote at the same time…

      Considering there are only 1200 people meters, how much weight does your argument actually hold?

  • anonymous

    We have to be more patriotic with local TV shows. it makes the New Zealand industry grow and produce more incredible Tv series. That’s why i personally prefer the local versions of Masterchef Got Talent, X Factor and The Block than the foreign versions.

  • Guy

    It’s the writing that’s failing to engage viewers. It feels very samey across all NZ drama – a bit quirky, competently done, but ultimately soulless and unoriginal. Maybe TVNZ should commission Eleanor Catton to write a series, set in 19th century NZ, something that’s not just an inferior version of overseas shows.

    • Jeseta

      To be fair I don’t think you can assume a talented novelist will be able to successfully write for television, the flow is completely different. I do agree though that there needs to be some fresh blood writing for TV, not the same old, same old.