In regards to TVNZ’s decision to cancel Nothing Trivial Matt Griffiths said in the comments:
The lower ratings are probably caused from the timeslot switch to Wednesday from Sunday after NZ Got’s Talent (last year’s highest rated show, eh?). Not sure why TVNZ are so surprised.
He’s right, of course, that Nothing Trivial did air after New Zealand’s Got Talent for part of the season in 2012 and NZGT was the highest rating show of the year. But let’s take a look at some context just for a minute, which I suspect would be part of TVNZ’s response to that statement.
There are two things to consider. Firstly, the ratings of New Zealand’s Got Talent this year and secondly, the show that replaced Nothing Trivial.
NZGT is well down on last year, meaning that the lead in it provides is not as big. However, A Place To Call Home, which is playing directly afterwards this year is delivering TVNZ, and advertisers, an average audience that is 19% bigger than what Nothing Trivial did in 2012.
While the resulting move was always going to impact on the number of viewers Nothing Trivial would have, the business decision, from TVNZ’s perspective, has proven to be the right one.