Grammy Awards rate highly for TVNZ

lorde-grammysThe Grammy Awards haven’t screened in New Zealand for a long time but yesterday’s show which saw Lorde pick up two gongs proved that the numbers are there, not only in primetime, but in the middle of the day.

Originally scheduled to screen in the evening on TV One, the live broadcast of the 56th Grammy Awards drew an average audience of 226,400 viewers between 2pm and 5pm for TV2 and 289,310 viewers for the last part of the broadcast from 5pm.  The delayed coverage drew an average audience of 182,040 viewers.

The Grammy Awards were the most watch daytime program.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • Karma

    Let’s face it, the Grammys wouldn’t have rated so well if Lorde hadn’t been nominated.

    • Obvious

      No s*it Sherlock…

      • Karma

        Sometimes you just gotta spell it out for some people, ‘cos unless she’s nominated again next year, we won’t be seeing the Grammys live on on NZ tv again for while.

  • I wish I’d known it was on in the afternoon. I wonder if they’ll repeat it again.

  • Citizen Cane

    I think the ratings were also helped by it being a public holiday in Auckland. If I’d been at work or there wasn’t a New Zealand connection I wouldn’t have watched.

  • Jeseta

    I can’t remember if I’ve ever actually seen the Grammy ceremony before but boy it’s nowhere near as fun as the Emmys, Golden Globes and Oscars is it? It makes all the difference having charismatic actors host/present the screen awards because I found the whole thing rather boring. Apart from the Lorde parts of course….

    • Citizen Cane

      I think the difference is that in film and television peoples tastes are a lot alike. Everyone knows most of the shows and actors and people make an effort to watch the nominated films. Music however has a wider range of styles so some music has a very niche audience. Therefore there is less broad appeal.

      • Jeseta

        I wasn’t specifically referring to the music performances though, more to the lack of entertainment factor in the other elements of the show. The host LL Cool J made about two half-hearted jokes at the beginning of the show and then spent the rest of the show doing a few introductions, nothing like the humorous monologues and bits of the best award show hosts. The awards were presented by a few mismatched pairs of singers and actors and some of them seemed almost awkward in that setting – Julia Roberts for example. Anna Kendrick and Pharrell attempted a gag that didn’t quite land. The artists performing would be the drawcard here but logistics obviously limit the performers to simple staging during their songs so nothing really had the ‘Wow’ factor that the other shows attempt to have.