Ratings: The Paul Henry Show week 4

Four weeks into Paul Henry’s return to TV in New Zealand and the numbers are levelling out.  The average audience for last week was 87,118 viewers per night.  This was up 3% on the previous week but still well below the six figure averages of the first two weeks.

Tonight still managed to dominate, up 9% to end up with an average audience of 111,510 viewers per night.

the-paul-henry-show-vs-tonight-week-4

Compared to Nightline in 2013, The Paul Henry Show was down 24% on the same period last year where the average audience was 107,892.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • Jeseta

    Do you think TV3 will be happy to stick it out with the lower ratings like TVNZ has done with Seven Sharp? How low would it have to get for Paul Henry to be worried about his job?

    • Anon

      You can’t do any kind of analysis on 5+ – it’s not what TV companies base decisions on. Look at 25-54 if you want to see what’s going on.

    • roger

      yah that is my question too. What numbers do you think TV3 would be ok with?

  • K

    Surprised at these numbers. Yeah I know Paul’s not everyone’s cuppa… me I haven’t watched Tonight once since PHS started.

  • Jas

    Considering TV3 is a leftwing TV station geared towards middle class liberal Aucklanders the figures are quite good

    • Regan Cunliffe

      yeah, nah. TV3 is a commercial operation that is designed to deliver higher advertising revenues to their shareholders. I believe they are predominantly banks. Pretty sure they’re more capitalist.

      • Jas

        They do have money to spend Reagan, Chardonnay socialists probably have some of the highest disposable income to spend.

        • Regan Cunliffe

          And that’s probably why the shareholders have no problem with the network trying to target shows with advertising towards them.

  • matt

    I really enjoy the Paul Henry show, Im surprised by it’s slight fall in ratings. It seems the right mix of news and entertainment. Is it cheap to produce by any chance?

  • Maggie

    I think the time has come to put John Campbell out to pasture and give Paul Henry that timeslot. I’m confident that in doing so, the ratings would skyrocket. The ‘fun stuff’ they do now, and the newsreading, could slot back into late night news.

  • Daina Olsen

    Perhaps if they get rid of that terrible news reader ‘Yanika’ or what ever her name and replace her with some other newsy it would do well.