Freeview big winners in Digital Switch Over

freeview-logoFreeview will no doubt be happy with these numbers.

Freeview’s status as the nation’s preferred way to connect with and consume digital television took a big leap as New Zealand made the final transition to Digital only Television broadcasting.

The latest Nielson CMI Q4 2013 survey shows a total of 61.7 per cent of all New Zealand households, with at least one TV, are now using one or more Freeview devices – an increase of 8.2 per cent from the beginning of 2013 and means that 8 of 10 households that were still to go digital chose Freeview during the digital switchover (DSO).

Since launching seven years ago 2.36 million Freeview approved devices have been sold throughout the country, enabling most New Zealanders to enjoy crystal-clear pictures, a broad array of channels, first-class content and innovative technology, like the 8 day electronic programme guide, all for free.

The results are particularly pleasing given that cost of the DSO for New Zealand was one of the lowest per capita in the OECD.

Recent research in the UK has also shown that TV on the big screen still remains by far the preferred way for viewers to watch video content, with only two per cent of all content watched on mobile, tablets or PCs*.

Sam Irvine, General Manager at Freeview says: “Viewer behaviour is changing and the industry landscape for telecommunications and television is shifting with it. Free TV remains the entertainment option of choice for most Kiwis, and we’re confident Freeview’s popularity will continue to rise as Freeview and the Broadcasters continue to innovate to provide quality, good value, content for all New Zealanders,” Mr Irvine said.

Evidence of this is the planned launch of Worldnet TV. This will be the first free to air service that will be available directly as a channel on a Freeview|HD device via your household Broadband  connection. Freeview plan to announce further new content and technology developments in 2014.

Are you in the 61.7% on NZ households with Freeview?

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • Reece

    Freeview is just FTA these days isn’t it. If you don’t want pay TV then using freeview is the only option to watch television networks and the only game in town for many.

    Remember all TV’s for some years have had built in freeview so is this included then?

  • Jeseta

    Just this last weekend I finally got around to moving my old analog TV out of my room and into the garage before we find a place to recycle it. So odd to think the old bunny ears are a thing of the past now.