Canadian company takes majority stake in Choice TV

ChoiceTVlogo

Choice TV announced today the strategic investment by Blue Ant Media, which will result in it becoming the majority shareholder of Choice TV.

Blue Ant Media, one of Canada’s largest independent media companies, produces and distributes content globally for targeted categories including lifestyle, nature, music and travel. The company engages fans across television, digital, magazines and live events. Blue Ant owns and operates 10 consumer media brands, including Cottage Life, Travel+Escape, Oasis and Smithsonian Channel Canada.

Choice TV launched in 2012 as a broad appeal free-to-air TV channel offering viewers an exciting range of programmes encompassing travel, outdoors, food, home décor, property and drama. The channel broadcasts nationally on Freeview and Sky reaching all of New Zealand’s television-watching households. The investment will continue to strengthen the network’s content development and further enhance its programming schedule for viewers and advertisers.

“The Blue Ant Media investment will enable strategic growth for Choice TV, positioning it for continued success in the rapidly changing media environment,” said Julia Baylis, General Manager designate who has been with the channel since launch. “We look forward to enhancing our programming line up with quality content that informs, entertains and engages our audience. It is also amazing to be able to tap into the knowledge, experience and scale that Blue Ant Media can offer us in our growth trajectory”

“This partnership marks our first international broadcast investment and Choice TV programming aligns very well with our content focus,” said Michael MacMillan, CEO, Blue Ant Media. “As a growing international media company we see this venture as a great opportunity to further diversify our asset base with a like-minded independent media company.”

Blue Ant Media is a privately held media company that creates and distributes content internationally in categories that span lifestyle, travel, music, nature and documentary. Through 10 owned and operated consumer brands—including Cottage Life, AUX, Oasis and Smithsonian Channel Canada—Blue Ant publishes original content via television, magazines, mobile and the web. In addition, Blue Ant produces experiential events and specialized consumer shows. Blue Ant Media is based in Toronto with a Digital Solutions office in New York, and recently made an investment in Omnia Media, a Los-Angeles-based YouTube network. To learn more, visit BlueAntMedia.ca

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Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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