CBS joins direct to consumer SVOD party

survivor-29Yesterday it was HBO announcing that they were going to be providing a direct to consumer SVOD service without the need for a cable bundle and today it is CBS – who also own Showtime.

“Thousands of episodes from the current season, previous seasons and classic shows” will be made available via CBS All Access, a $5.99 per month service that will compete against the likes of Hulu.

The service begins offering full seasons of 15 primetime shows the day after they air; past seasons of eight series including The Good Wife, Blue Bloods, and Survivor; ad-free access to 5,000+ episodes of “classics” including Star Trek, Cheers, MacGyver, Twin Peaks, and CSI: Miami; added content for specials including The Grammy Awards, The Academy Of Country Music Awards, and The Victoria’s Secret Fashion Show; and live feeds of Big Brother when it returns next summer.

At $5.99, this sets up a fascinating scenario for HBO who are yet to announce their pricing. With the suggestion the price may be around $15-$20, have CBS just ripped the bottom out of the market?

With a free-to-air network now getting in on the SVOD game, how long is it before all the others begin offering subscriptions to their content?

If a free-to-air network that typically produces significantly more original content than the likes of HBO is asking $5.99 per month, is a premium offering worth more than twice or three times that?

The developments are going to be fun to watch…

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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