The real challenge for local streaming content services

netflix-logoWith every man and his dog starting streaming services to replicate the success of Netflix and Amazon before they develop their own local presence here, the real problem they face is in the form of exclusive, first run content.

It is one thing to buy up the rights to old TV series and previous seasons of current programs but where Netflix and Amazon have the upper hand is in their original programming.

While Netflix has Orange is the New Black, House of Cards and Marco Polo, to name but a few, and Amazon has Transparent and Mozart in the Jungle, those series are only the start with each of the networks having bold plans for the future.

Netflix’ Chief Content Officer, Ted Sarandos, has his sights on as many as 20 original scripted series per year. Considering they spent $90 million on Marco Polo, that’s an awesome amount of investment and great news for subscribers.

Amazon is unveiling plans to producer twelve movies per year with budgets between $5 and $25 million a piece, not to mention their other TV series they’re pumping out for Amazon Prime.

When it comes down to choice, as a consumer of media, are you going to go with the guy who can offer you a bunch of stuff you’ve probably already seen, or the folk who are investing in content creation?

At some point, it is going to come down to a choice between content aggregators and content creators and when that happens, my money will be on those who are investing in their own original content.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • Jas

    I agree with you about your own content.
    The issue I see is where there is a lot of content produced but due to time issues, genre issues and quailty issues you have to sign up to most streaming services but are not really getting any savings and sometimes not getting value for what you pay.
    Plus the inherent issues with the internet and performace/quality/technical issues especially when the streaming services use different platforms or standards.

    • Regan Cunliffe

      There are always ways and means to deal with the technical problems. Unfortunately it’s usually supplied as a service only for those with high speed internet.

      A point will come when we’ll have maybe 4 or 5 options. At $10 a month for each of them, that’s still less than a Sky basic package.

      • Jas

        Don’t you think though that if online streaming becomes more mainstream and programmes are only on streaming rather than put on streaming after being on other mediums that the price to see will go up?

        SKY basic is too high and I would want to see them push the true cost out to where it actually is. So Basic would come down, their would be the overhead/admin fee and Sports would go up etc.