Ratings: Bad news with a silver lining for Campbell Live

This won’t make pleasant reading for some but the ratings for Campbell Live have fallen away since the initial panic at the potential departure of the show from TV3.  Viewers tuned in en masse and gave the early evening current affairs program the boost in the arm that it desperately needed but last night’s episode failed to rise above Friday’s low.

With Monday traditionally being the highest night of the week and Friday the lowest, this doesn’t bode well for the rest of the week as the Mediaworks executives complete their review of the show.

Campbell Live Ratings

However, all is not lost.  While the current trend appears to show the expected short term gains and then a trailing away, there is an opportunity this week to make a real impact, and here’s why.

campbell-live-2013-2015b

If viewers tune in this week to the same extent they did last week, that blue 2015 line will not only be above the 2014 figures, but also 2013 which was the best year Campbell Live has ever had.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • benpaul12

    Sadly the numbers were always going to fall away, it isn’t lack of interest or viewers available, it’s just that the show isn’t keeping people coming back and back and back like they do with Seven Sharp.

    • benpaul12

      Pretty poor sign when a show as rubbish as X-factor is beating Campbell Live too…

    • Regan Cunliffe

      Ain’t that the truth!

    • Jack

      What’s going to get better ratings though? With strong TV1 and 2 competition at 7pm I think 300,000 is the ceiling of what they can achieve. Even Paul Holmes, who was a huge star at the time, couldn’t get people to move away from the ratings powerhouse that is TV1 over to Prime. The ratings are pretty poor, but I think it’s clear the new management have no time for Campbell or news/current affairs. We badly need a state funded broadcaster like the ABC or PBS.

      • Dave Ian Batten

        I agree.

  • Mr Guess

    I can see what they’re doing at Flower St now… they’re turning the entirety of TV3 into one big reality programme!

  • Dave Ian Batten

    Something seems fishy about this whole thing. I don’t think the rating are legit.