Ratings: The Bachelor picks up a win off the back of more 7pm goodness

Despite Campbell Live’s average audience from last night’s show dropping from Monday’s high, a respectable 309,460 viewers tuned in for the show. While those numbers are definitely better than they’ve been, what TV3 will be happy about is the minimal loss of lead in into The Bachelor NZ which enjoyed an average audience of 306,550 viewers.

MKR-X-FACTOR-NZ-BACHELOR-w12b

The Bachelor’s numbers are the second highest they’ve been and is building as you’d normally expect with this type of show.

Additionally, TV3 beat TV2’s My Kitchen Rules who had an average audience of 287,680. TV One still dominated the hour with 409,330 for Dog Squad.

Yesterday we explored the loss of audience from Campbell Live to The X Factor and the importance of delivering content that resonates with the existing audience. Last night, at least, it appears as though the viewers stuck around.

Not so much, though, for the crime shows that aired afterwards.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • throngwrongagain

    Must be tv3s inability to hold an audience. WTF

    • benpaul12

      But the Bachelor has been the only show able to do this and it’s only on twice a week!