Ratings: RWC games giving boost to early morning TV

Despite Paul Henry having his third highest rating show on Tuesday, the overall average audience for the week was down 17% on last weeks record high to 66,154 viewers between 7am and 9am.

There was also a 9% drop for Breakfast who saw their average audience down to 123,426 viewers per day between 7am and 9am.


Monday’s rugby world cup match between the All Blacks and Argentina saw Breakfast get a good lift from those who had been up since 3am to watch the game. It was the first time we’ve seen the average audience between 6am and 6:30am hit six figures with 120,420 viewers. The next half hour also had the second highest average audience of the data we’ve been observing since Breakfast and Paul Henry went head to head.

While Breakfast certainly saw a boost from the flow on from the rugby world cup match on the Monday, there was little other change across the rest of the week with the average audience for the first hour of the show only up 2% on the previous week.

Paul Henry on the other hand had a 17% jump on the previous week with his first hour up to 46,116.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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