TVNZ responds to Mediaworks media release

Yesterday afternoon, Mediaworks released a report which talked up what they perceived to be their ratings successes of the past week. Most people saw it for what it was but TVNZ’s Graeme Muir, Editor of Content, made this comment:

This is a bit like putting out a release that we’re nailing it in Household Shoppers with One Dog and Three Kids over 65. I’m pretty sure last time I checked 18-39 was TV2’s commercial demo, not TV3’s. But let’s entertain them for a minute about ‘double the audience’, with the rider that overnights never tell you very much. (If
they did, how can they explain away their Friday audience, which was a third down on their winning Thursday? You can see how meaningless the exercise is).

Let’s look at the average for the working week, which gives a far more accurate picture: ONE News ended the 5 days in a demo that is relevant to neither channel with a 31 share in 18-39; 3 News got 8.8. In the real world demo of 25-54 for both channels ONE News h ad a 39.8 average share to 3 News’ 18.1. If you’re seeing a pattern here it’s that ONE News is double 3 News’ audience.

It’s a similar story for Story. It averaged a 9.6 in 18-39 (for the four nights they were actually on) while Seven Sharp averaged 16.6 for the working week. In 25-54 (the target demo for both channels) SS got 22.5 compared to 7.8 for Story. Definitely more than double.

And did Newsworthy really beat Tonight? On one night by 0.9 of a share point. The truth for the rest of the week’s a little more prosaic: Tonight averaged a 19.3 for the week; Newsworthy an 8.8 (that’s more than double too..).

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • Trevor Ashman

    TVNZ are like spoiled brats 🙁

    • benpaul12

      While their tone could be a bit more professional, MediaWorks’ release yesterday was a joke…