Ratings: Daylight savings delivers hurt

The first week of daylight savings saw some big drops in viewership for both TV One and TV3 last week but while Seven Sharp had the biggest decrease of the week, Friday night saw Mediaworks suffer the worst average audience at 7pm we’ve seen. Lip Sync Battle’s average audience of 59,670 viewers is only marginally higher than what is on Four or Choice.

Seven Sharp was down 17% on the previous week to an average audience of 416,828 viewers per night.

TVOne-vs-TV3-october-5-2015

Story was also down 9% on the previous week to an average audience of 163,400 viewers per night.

For Mediaworks, Friday’s horrendous performance of Lip Sync Battle dragged the entire week down 17% on the previous week to 142,654 viewers per night.

Year on year, TV3 was down 25% on 2014 and 38% on 2013 while Seven Sharp was only down 3% on last year but up 21% on the year before.

While it’s fair to say that Story isn’t delivering the results that Mediaworks had hoped, Lip Sync Battle has dealt the company the worst performance in the 7pm time slot and needs to be replaced immediately.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • K

    Anyone else find this weird? … https://www.facebook.com/thestorynz/videos/435780816610972/

    are they getting Story viewers geared up for PH & HDPA?

    • Name

      I don’t see it that way, but I could be wrong of course.
      Seems like a stupid thing to do by all accounts – don’t those things carry diseases?

    • Mary Smith

      He was in her Justin Bieber interview too. Time for Story to go regardless. It’s not delivering.

  • Shannon Ryan

    Mediaworks could really utilise shows like Lip Sync Battle and American Ninja Warrior on FOUR, which is where their demographic lies. It’s not difficult.