Yesterday we looked at the channel share for TV3 since 2010 and what has been going on as of late and came to the conclusion that while the numbers for TV3 might be down, their share of total television viewers is flat. This would suggest that it’s not just TV3 that are suffering from declining audiences.
Today, let’s look at TV2. The following graph is the channel share for TV2 from 2010:

TV2: All Day Channel Share, total audience, 30 day moving average
The channel share is the share one channel has of all viewing for a particular time period. The share, expressed as a percentage, is calculated by dividing the channel’s average audience by the average audience of all channels.
As you can see, the channel share for TV2 has dropped from 20% in 2010 to around 13% in 2015. This 7 point drop for TV2 is greater than the 5 point drop for TV3.