End of Year Analysis: Prime News: First at 5:30

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PRIME_NEWS_LOGO_First at 530At the start of 2015 it was announced that Mediaworks would be producing Prime’s 5:30pm nightly news bulletin. As the 3 News ratings fell, there was excitement from some quarters when Prime outrated TV3’s 6pm bulletin.

But how has Prime News performed really? Well there is some good news and some bad news. Compared to last year, the average audience for Prime News is up 6% to approximately 137,000 viewers per night.

However, the data shows that Prime News has only returned to the same point it had in 2013, where the average audience was 138,000 viewers per night, while the numbers are down 22% on 2012.

In 2012, Prime had the London Olympics which contributed to a solid boost across the channel but the last three years have seen a fairly consistent number of people tuning to Prime for their news.

While the numbers appear to be up on the last 12 months, I’d suggest that Prime has simply managed to retain its audience as opposed to what has happened for 3 News.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • Simon Green

    For me, I’ve gone from watching 3 news this year to time shifting Prime News. Having the news in a 30 minute block means less fluff and more real news. And more time to watch other things.