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NZTBC's picture

Television advertising shows strong growth

July 16th, 2010

Television revenue for the second quarter of 2010 was $149 million, an increase of $10.5 million
or 7.7% from the $138.5 million achieved in the second quarter of 2009.

This is the second consecutive quarter of year on year growth for the industry, and a strong signal from the advertising market that Television is more effective and efficient than ever before.

For the first half of 2010, Television has seen revenue growth of $13.9 million over 2009, an
increase of 5.4% over the first half of 2009. Television viewing continues at record levels, and advertisers are getting great value for their money on the medium.

Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network
Television (including Prime).

Ashe's picture

Prime TV ad music

June 22nd, 2010

Does anyone know the name of the song that is played in the new Prime: 50 Years Of Television ad?  It starts with Doctor Who and then shows a clip from SGU and so on.  The lyrics I remember are:

Drifting out in space, Dry your eyes and fix your face, Nothing left to fear but the truth dear

Is anyone else looking for this song?

Help would be much appreciated!!!

update: The song is called Stars by Jay Price and you can get it here:

Stars

Brad Kreft's picture

Orcon TV ads win big at Cannes

June 22nd, 2010

Orcon’s television ads featuring Iggy Pop have won a top prize at the Cannes Lions International Advertising Festival in France.

The ads which played on both TV and the internet in this country picked up the Grand Prix Award at the prestigious festival for Auckland-based independent advertising agency Special Group.

The group’s creative director Tony Bradbourne said the win “exceed all we ever wished for.”

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orange_yew's picture

Arts Channel Promo

May 16th, 2010

Do you guys know what the song they use for the Arts Channel promo?

The Promo is http://www.skytv.co.nz/arts-channel.aspx

 

Thanks!

Rob Fyfe responds to Listener article

May 14th, 2010

Air New Zealand have done some awesome advertising of late but the latest video content they've produced is a direct response to an article that was written in The Listener about the proposed trans-tasman alliance between Air New Zealand and Virgin Blue.

Love it!

Brad Kreft's picture

TVNZ screens diet ad during anorexia doco

May 5th, 2010

TVNZ is on the defensive once again, this time over a diet advertisement shown during a documentary on anorexia.

The Advertising Standards Authority (ASA) received several complaints over the advertisement for a weight-management product which screened during The Truth About Beauty, which explored eating disorders among young women.

The advert featured a cartoon woman saying “with Slim Shots I eat up to 30 per cent less without even trying”, while the documentary was arguing how images in the media are influencing the growing rate of anorexia and other eating disorders.

TVNZ has apologised for what they have called an “oversight”.

The company who the advert belonged to, Brand Developers Limited, has said the advert was used during that time without their knowledge.

TVNZ’s apology and explanation has been ruled as suitable enough by the ASA.

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Cadbury's new TV ad: Tap dancing cow is "Putting on the Ritz"

May 3rd, 2010

Cadbury screened its brand new ad for the first time tonight during the first ad break of Desperate Housewives. The TV ad features cow tap dancing to Fred Astaire's song Putting on the Ritz:

(More pictures and video after the jump)

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What do you think of the new Cadbury ad with the tap dancing cow?

May 3rd, 2010