Air NZ CEO gets his kit off in new ad campaign
Unless you've deliberately been averting your eyes you would have seen Air New Zealand's Nothing to Hide billboards. You know the one, where the pilot is standing there wearing nothing but a coat of body paint. Apparently those perky cheeks have given Air New Zealand so much positive feedback that they have taken the campaign to the next level.
90 Air New Zealand staff removed their uniforms to become actors for 24 hours and while the majority of them donned civvy clothes, 8 of them wore nothing but body paint, one of which was a very brave CEO, Rob Fyfe (Who of course was crowned NZ's Sexiest Businessman yesterday). And you just have to know that after winning that award and with this campaign, Rob Fyfe Naked or Rob Fyfe Nude are bound to rise on google's zeitgeist.
While it's an obvious marketing exercise, you'd have be feeling pretty cool if you worked for Air New Zealand and saw your boss, who is CEO of one of the biggest companies in New Zealand, getting his kit off and roughing it with the laymen. One can only assume the exercise was an enormous morale booster - in more ways than one!
The ad campaign will start on Sunday night during The Amazing Race, BroTown and Grey's Anatomy but Air New Zealand have posted a behind the scenes look of their new Nothing to Hide campaign on YouTube (Check it out below). It's bound to cause a bit of a stir!
What do you reckon? Is it a keeper?
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diego
I doing an analysis about this campaign and I would like to know if you can help me with some questions: How much did it cost? how much that campaign increased the air line sales? It really was a good campaign, It had some award? what was really the objective of this campaing? thanks a lotJacky J
It has taken some research to get to find out who painted these people - it is Carmel's Face Painting - and from what I have found out it is actually Carmel that has done this painting. She is the same lady that I saw at the NZ Body Art show last year in Auckland and was the Supreme Winner (check out the NZ Body Art website to see her amazing lizard and elephant man - it also shows she won in 2007 - for those who enjoy her work, have a look. I hope that she gets the international recognition that she deserves and by posting her name above, someone will pick this up and shoot her to international fame. There truely are some very talented people in NZ and Carmel is obviously the top in this industry. Congratulations Carmel's Face Painting - I look forward to meeting you - now I know who you are - and booking my 40th.aaronimpact
Anyone have the name (and number) of the lusty redhead actress looking out the cabin window?
Sian
Its a shame they didn't use BodyFX. The art was good, but BodyFX paints are amazing! Not only is their work great, they are a NZ company, the biggest bodypainting company in NZ/Australia. I think bodypainting is a fantastic way to sell anything! Check out: www.bodyfx.org.nzregan
And the actual ad:
regan
The Agency that pitched the idea was .99
KatyB
Who is the agency for this campaign?Alastair Thompson
"Nothing to Hide" TV Ad Campaign Goes Live Sunday, 10 May 2009, 8:58 pm Press Release: Air New Zealand Media Release 10 May 2009 Air New Zealand’s "Nothing to Hide" TV Ad Campaign Goes Live Air New Zealand tonight launches its latest TV advertising campaign, “nothing to hide”. The campaign features more than ninety Air New Zealanders, eight of whom were chosen for starring roles and were brave enough to swap their real uniforms for a body painted version! Chief Executive Officer Rob Fyfe also makes a cameo appearance in full body-paint. More .... http://www.scoop.co.nz/stories/BU0905/S00249.htmRachel
The body painters are amazing.. sometimes it looks like real clothing in the promo.
samofthewest
great idea!
regan
Gin Wigmore must also be happy with her single Under my Skin used as the soundtrack. Will this exposure push her to the top of the charts again?