NZTBC's blog

In 2010, New Zealanders spent more time than ever watching Television, with the average person tuning in for 3 hours and 22 minutes every day. The amount of Television viewed in New Zealand continued its pattern of growth with Kiwis now watching 20% more than they did in 2007.

Rick Friesen, Chief Executive of ThinkTV comments; “We are seeing growth in all areas of Television consumption across the major Free-to-Air channels. As TV networks continue to broadcast engaging and exciting content for their viewers this is a trend we expect to see continue in 2011.”

2010 saw an additional 31,000 people tuning in with almost 75% of the population now engaging with Television on a daily basis. Over 2.95 million New Zealanders are now watching TV every single day.

“Watching TV is a social activity that is entrenched as part of our daily dialogue. A favourite TV series or sports match can be an event people want to share. People become emotionally invested in what they watch and discussing their opinions on the finale of a series or the cliff-hanger at the end of the show can become the topic of the day at the watercooler or with other fans on social media sites,” comments Mr Friesen.

Television remains New Zealand’s most popular medium that people actively choose to engage with for many reasons, from information and learning to entertainment and relaxation 

TV is the only medium not to have lost audience to the rise in online media consumption. The Roy Morgan total media consumption reports found that while print and radio have lost audience share to online growth, television audiences have remained strong over the past eight years, with over 96% of the population having viewed TV in the last 7 days.

“New Zealand produces innovative TV content, with fantastic, original programming across all the networks. We are excited to see what lies ahead in 2011, and look forward to more growth and an increasing audience,” comments Mr Friesen.

Data released by ThinkTV (replacement for the New Zealand Television Broadcaster’s Council) today shows that television advertising continues its steady growth pattern for the year, experiencing a healthy 6.6% increase in revenue in 2010.

Results show that television revenue for the 12 months January to December 2010, increased by a substantial $37.5million on the same period in 2009; totalling $606.7million for the year in 2010, compared to $569.2million the year prior.

“After feeling the effects of the economic downturn and tightened marketing budgets, television has bounced back with an impressive performance in 2010. The June quarter posted the best performance with 11.27% growth but with the final results just in for the December quarter, we are happy to report a 6.6% increase across the year,” says Rick Friesen, Chief Executive ThinkTV.

Total revenue for the December quarter was $171 million, which was a 4.2% increase on the same period last year.

“It is encouraging to see the feelings of optimism flagged in 2010 have been echoed in this improved performance. We are looking forward to a good year ahead for television in New Zealand especially with the Rugby World Cup in September and October,” says Mr Friesen.

Revenue figures are sourced from returns prepared by TVNZ, Mediaworks TV and SKY Network Television (including Prime).

Television revenue for the third quarter of 2010 was $164.7 million, an increase of $16.7 million or 11.3% from the $148 million achieved in the third quarter of 2009.

This is the third consecutive quarter of year-on-year growth for the industry, and a clear indication that advertisers are understanding the value Television brings to their marketing efforts.

For the first three quarters of 2010, Television has seen revenue growth of $30.6 million over the same period in 2009, an increase of 7.6% over the first three quarters of 2009.

Viewing to Television continues at record levels, and with the Rugby World Cup in 2011 Television can be expected to continue to show strong growth.

Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).

 

Television revenue for the second quarter of 2010 was $149 million, an increase of $10.5 million
or 7.7% from the $138.5 million achieved in the second quarter of 2009.

This is the second consecutive quarter of year on year growth for the industry, and a strong signal from the advertising market that Television is more effective and efficient than ever before.

For the first half of 2010, Television has seen revenue growth of $13.9 million over 2009, an
increase of 5.4% over the first half of 2009. Television viewing continues at record levels, and advertisers are getting great value for their money on the medium.

Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network
Television (including Prime).

Television revenue for the first quarter of 2010 was $122 million, an increase of $3 million or 2.9% from the $118.6 million achieved in the first quarter of 2009. 

The increase shows resuming confidence in the New Zealand advertising market and specifically in free-to-air television.

With television viewing at record levels, advertisers using the medium are enjoying continuing and increasing effectiveness for their advertising dollar. 

Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).

2009 was a RECORD YEAR FOR Free-to-Air TELEVISION VIEWING with New Zealanders spending more time engaged with free-TV than any other media.

The average viewer watched 3 hours 17 minutes of TV daily, an increase of 9 minutes per day or 4.8% over 2008.

Not only were people more engaged by television, but more people were watching in total. On a daily basis, 2.94 million people watched television, up almost 63,000 or 2.2% over 2008.

Both the number of viewers and the time spent viewing are the highest numbers on record.

The growth was split across all NZTBC members, with TVNZ, MediaWorks TV and Maori Television all experiencing growth in their key demographics. Free-to-air viewing on NZTBC member channels totalled a whopping 73.4% of all television viewing.

Daily newspapers continue their decline in readership and popularity, reaching a daily average of just 48.3% of New Zealanders 15+ in 2008 (the latest year for which figures are available), a drop of 1% from the previous year.

New Zealanders’ use of the internet has also had no impact on viewers continuing to choose free-to-air television.

Chief Executive of the NZTBC, Rick Friesen, stated “It’s clear that free-to-air television is the most attractive media for New Zealanders and mass audiences. As more New Zealanders purchase digital receivers and experience the huge improvements in both quality and features, they overwhelmingly choose free-to-air to be entertained and informed.

Advertisers have a great opportunity to gain from television’s continued growth and strengths as a medium.”

With exciting new local and international programming being launched by the networks this month, 2010 holds great promise for continued growth.

Figures just released by AGBNielsen confirm a continuing trend of New Zealanders enjoying Free-to-Air television more than ever before.

In August 3,886,500 people 5 and over watched television, compared to 3,815,600 a year ago, an increase of 70,900 people or 1.9%.

The increase in viewers was spread across all television groups, with TVNZ viewers up by 53,800, an increase of 1.4%, MediaWorks TV (TV3 and C4) up 53,000 an increase of 1.4% and Maori Television up 209,600, an increase of 13.1%

Not only were more people watching television, viewers were, on average, watching more hours of television than last year.  Average peak time hours viewed daily in August 2009 was 1.48 compared to 1.44 last August, an increase of 3.7%.  The result is particular pleasing considering that the Olympics were broadcast during August of last year, so even without a comparable marquee event, more viewers turned to New Zealand’s television broadcasters for their entertainment and information.

“There are several reasons for the increase” said Rick Friesen, Chief Executive of the NZTBC.  “Continuing strong New Zealand dramas like Shortland Street and Outrageous Fortune and the comedy of Wipeout and Two and a half Men are all finding big audiences.  The switch to digital television is providing a much better experience for viewers with the improved audio and video quality a real benefit, particularly for those investing in larger screens. For many viewers, Free-to-Air High Definition is adding even more to the viewing experience.”

With the continuing positive trend for television viewing, Free-to-Air television continues to be the most cost effective way for advertisers to connect with mass audiences.

The finalists in 41 general television, news and current affairs, and documentary categories for this year’s Qantas Film and Television Awards were announced today.

New Zealand Television Broadcasters’ Council chief executive and awards organising committee co-chair Rick Friesen congratulated all the finalists.

“There were 515 entries for the television categories, and it was an extremely tough and time-consuming job for the judges to select 123 finalists.”

Mr Friesen says the standard and number of entries in this year’s awards was very high, and reflected the quality of New Zealand’s television industry.

“Our television industry continues to punch well above its weight, and those who work in it can be justifiably proud of their endeavours.”

The Qantas Film and Television Awards programme is jointly organised by the Screen Directors Guild of New Zealand and the New Zealand Television Broadcasters’ Council.

The finalists in the film categories were announced on Wednesday 5 August.

The Qantas Film and Television Craft Awards will be announced during an awards lunch at the Civic Theatre in Auckland on Friday 4 September. The Qantas Film and Television Awards (including highlights from the Craft Awards) will be presented at an evening ceremony at the Civic Theatre on Saturday 5 September.

News and Current Affairs Categories

Qantas Best News

3 News (TV3)

One News (TV One)

Tonight (TV One)

Best News or Current Affairs Presenter

Paul Henry – Breakfast (TV One)

Kevin Milne – Fair Go (TV One)

Andrew Saville – One News (TV One)

Best News Reporting

Guyon Espiner – One News, Ele Peters (TV One)

Duncan Garner – 3 News, Secret Tapes (TV3)

Amanda Gillies – 3 News, Victoria Bush Fires (TV3)

Best Current Affairs Reporting for a weekly programme or one off current affairs special

Pete Cronshaw, Cara Darvill – 20/20, Baby Business (TV2)

John Hudson, Stephen Butler, Leander Scott-Donelan, Portia Mao –
Sunday, Bad Milk (TV One)

Mike McRoberts, John Stephenson – 60 Minutes, Bread Basket/Basket Case (TV3)

Best Current Affairs Reporting for a daily programme

Robyn Janes, Louisa Cleave, Corinne Ambler, Mike Hosking – Close Up,
Schools (TV One)

Donna-Marie Lever – Close Up, Family: The Gunman’s Mum (TV One)

Kate McCallum, Louisa Cleave, Michael Holland, Mike Valintine – Close
Up, Rest Home (TV One)

Best Current Affairs Series

Native Affairs, Hikoi, Episode 9 (Maori Television)

Q+A, Episode 3 (TV One)

Sunday, Episode 14 (TV One)

Investigation of the Year

John Hudson, Stephen Butler, Leander Scott-Donelan, Portia Mao –
Sunday, Bad Milk (TV One)

Kate McCallum, Louisa Cleave, Michael Holland, Mike Valintine – Close
Up, Rest Home (TV One)

Ian Sinclair, Dale Owens – Sunday, Dr Disaster 2 (TV One)

Best News Camera

James Marshall – Breakfast, Skifield Prepares to Open (TV One)

Jared Mason – One News, US Election: McCain Campaign (TV One)

Cameron Williams – 3 News, Anzac Day in Tinui and Chatham Islands (TV3)

Best Current Affairs Camera

Scott Behrnes – Campbell Live, Merino (TV3)

Christopher Brown – 20/20, The Amazing Race (TV2)

Patrice Hutchinson – Native Affairs, Tini Whetu I Te Rangi (Maori Television)

Best News Editing

Kirsten Bolam – One News, Ironwoman (TV One)

Tony Clark – One News, National Party candidates in South Auckland (TV One)

Rebecca O’Sullivan – Sunrise/Nightline, Jetboat, Queenstown Artist and
Retronude exhibit (TV3)

Best Current Affairs Editing

Paul Enticott – 60 Minutes, No Fixed Abode (TV3)

Will Kong – Sunday, 17 Hours (TV One)

Paul Sparkes – Close Up, Rock School (TV One)


General Television Categories


Images & Sound Best Drama Programme

Outrageous Fortune – John Laing, South Pacific Pictures (TV3)

Piece Of My Heart – Michele Fantl, MF Films Ltd (TV One)

Until Proven Innocent – Paula Boock, Donna Malane; Lippy Pictures Ltd (TV One)

NZ On Air Best Comedy Programme

The Jaquie Brown Diaries – Jaquie Brown, Gerard Johnstone; Young,
Gifted & Brown (TV3)

The Millen Baird Show – Rachel Gardner, Great Southern Television (TV3)

The Pretender – Rachel Gardner, Great Southern Television (TV One)

Maori Language Commission Best Maori Language Programme

Ka Haku Au – Maramena Roderick, Ngahuia Wade; Maramena Ltd (Maori Television)

Ko Tawa – Jeni-Leigh Walker, Maori Television (Maori Television)

Maumahara – Hinewehi Mohi, Raukatauri Productions Ltd (Maori Television)

Qantas Best Children’s/Youth Programme

Let’s Get Inventin’ – Luke Nola, Television Spaceman Ltd (TV2)

Play It Strange 2008 – Rachel Jean, Isola Productions Ltd (C4)

Polyfest ’09 – Lisa Taouma, TVNZ (TV2)

Best Information/Lifestyle Programme

Fair Go – Graeme Muir, TVNZ (TV One)

Hunger For The Wild – Peter Young, Fisheye Films Ltd (TV One)

What’s Really In Our Food – Vincent Burke, Laurie Clarke; Top Shelf Productions Ltd (TV3)

Best Entertainment Programme

Dancing With The Stars – Debra Kelleher, TVNZ (TV One)

Eating Media Lunch – Paul Casserly, Great Southern Television (TV2)

Who Wants To Be A Millionaire? – Tony Holden, Steve Gilbert; Great Southern Television (TV One)

Best Sports Broadcast

Heineken Open Tennis Finals – Steve Jamieson, TVNZ (TV One)

International Netball Series 2008 – Barbara Mitchell, TVNZ (TV One)

Powerbuilt Tools Motorsport – David Turner, TVNZ (TV One)

Kordia Group Ltd Best Event Coverage

C4 goes to Vodafone Homegrown – Satellite Media/C4 (C4)

One News Special: Election ’08 – Darryl Walker, TVNZ (TV One)

Vodafone New Zealand Music Awards – Arwen O’Connor, Satellite Media (C4)

Best Observational Reality Series

Piha Rescue – Eric Derks, South Pacific Video Productions Ltd (TV One)

Rescue 1 – Martin Cleave, Great Southern Television (TV2)

The Zoo – Sharon Bennett for Greenstone Pictures, Greenstone Pictures (TV2)

Best Constructed Reality Series

Missing Pieces – David Lomas, Eyeworks New Zealand (TV3)

New Zealand’s Next Top Model – Anna Lynch, TV3 (TV3)

Sensing Murder – David Harry Baldock, Geoff Husson, Cinna Smith; Ninox Television (TV2)

Best Performance by an Actress – General Television

Emily Barclay – Piece Of My Heart, MF Films Ltd (TV One)

Sarah Peirse – Aftershock, Gibson Group (TV3)

Annie Whittle – Piece Of My Heart, MF Films Ltd (TV One)

Best Performance by a Supporting Actress – General Television

Bronwyn Bradley – Go Girls, South Pacific Pictures (TV2)

Keisha Castle-Hughes – Piece Of My Heart, MF Films Ltd (TV One)

Siobhan Marshall – Outrageous Fortune, South Pacific Pictures (TV3)

Best Performance by an Actor – General Television

Cohen Holloway – Until Proven Innocent, Lippy Pictures Ltd (TV One)

Bob McLaren – The Pretender, Great Southern Television (TV One)

Anthony Starr – Outrageous Fortune, South Pacific Pictures (TV3)

Best Performance by a Supporting Actor – General Television

Owen Black – Shortland Street, South Pacific Pictures (TV2)

Peter Elliott – Until Proven Innocent, Lippy Pictures Ltd (TV One)

Andre King – The Pretender, Great Southern Television (TV One)

Best Presenter Entertainment/Factual Programme

Petra Bagust – What’s Really In Our Food, Top Shelf Productions Ltd (TV3)

Jason Gunn – Dancing With The Stars, TVNZ (TV One)

Te Radar – Off The Radar, JAM TV (TV One)

Atomic Coffee Roasters Ltd Best Script – Drama/Comedy Programme

James Griffin, Rachel Lang – Outrageous Fortune, South Pacific Pictures (TV3)

Paula Boock, Donna Malane – Until Proven Innocent, Lippy Pictures Ltd (TV One)

Fiona Samuel – Piece Of My Heart, MF Films Ltd (TV One)

Images & Sound Best Director – Drama/Comedy Programme

Peter Burger – Until Proven Innocent, Lippy Pictures Ltd (TV One)

Brendon Donovan – Aftershock, Gibson Group (TV3)

Fiona Samuel – Piece Of My Heart, MF Films Ltd (TV One)

Best Director – Factual/Entertainment Programme

Jane Andrew – Off The Radar, JAM TV (TV One)

Paul Casserly – Eating Media Lunch, Great Southern Television (TV2)

Paul Murphy – Sensing Murder, Ninox Television (TV2)

Best Multi Camera Direction in General Television

Mitchell Hawkes – Vodafone NZ Music Awards, Satellite Media (C4)

Steve Jamieson – IRB World Sevens Series Wellington, TVNZ (TV One)

Mark Owers – Dancing With The Stars, TVNZ (TV One)

Best Camera Work – Drama/Comedy Programme

Simon Baumfield – Aftershock, Gibson Group (TV3)

David Paul – Until Proven Innocent, Lippy Pictures Ltd (TV One)

Martin Smith – Outrageous Fortune, South Pacific Pictures (TV3)

Images & Sound Best Editing – Drama/Comedy Programme

Margot Francis – Piece Of My Heart, MF Films Ltd (TV One)

Bryan Shaw – Outrageous Fortune, South Pacific Pictures (TV3)

Paul Sutorius – Until Proven Innocent, Lippy Pictures Ltd (TV One)

Best Original Music in General Television

Jonathan Bree – Go Girls, South Pacific Pictures (TV2)

David Ironside – Lost In Libya, Pacific Screen (TV One)

Conrad Wedde, Luke Buda – Until Proven Innocent, Lippy Pictures Ltd (TV One)

Best Sound Design in General Television

Phil Burton, Don Paulin, Chris Hiles – Aftershock, Gibson Group (TV3)

Tom Miskin, Steve Finnigan – Amazing Extraordinary Friends, Images & Sound (TV2)

Carl Smith, Steve Finnigan – Outrageous Fortune, Images & Sound (TV3)

Best Production Design in General Television

Flux Animation Studios – Buzzy Bee And Friends, Lion Rock Ventures Ltd (TV2)

Tracey Collins – Piece Of My Heart, MF Films Ltd (TV One)

John Harding – Until Proven Innocent, Lippy Pictures Ltd (TV One)

Best Contribution to Design in General Television

Aftershock Effects Team – Aftershock, Gibson Group (TV3)

Lesley Burkes-Harding – Until Proven Innocent, Lippy Pictures Ltd (TV One)

Claire Palmer – Dancing With The Stars, TVNZ (TV One)

Documentary Categories

Best Popular Documentary

A Good Way To Die? – Octopus Pictures (TV3)

Life, Death And A Lung Transplant – Rachel Jean, Isola Productions Ltd (TV3)

Mika Haka Kids – Mika, Patangaroa Entertainment Ltd (Maori Television)

Best Arts/Festival/Feature Documentary

Assume Nothing – Kirsty MacDonald, Girl on a Bike Films

Kapiti Art Project – Summer Agnew, Curious Film (TVNZ6)

The Art Star And The Sudanese Twins – Pietra Brettkelly

Best Director – Documentary

Summer Agnew – Kapiti Art Project, Curious Film (TVNZ6)

Pietra Brettkelly – The Art Star And The Sudanese Twins

Gerard Smyth – Barefoot Cinema: The Life And Art Of Cinematographer
Alun Bollinger, Frank Film (TV One)

Best Camerawork – Documentary/Factual Programme

Tony Barnes, Obi Kenobi – Million Dollar Catch, Great Southern Television (TV3)

Jacob Bryant – The Art Star And The Sudanese Twins

Peter Young – Hunger For The Wild, Fisheye Films Ltd (TV One)

Best Editing – Documentary/Factual Programme

Irena Dol – The Art Star And The Sudanese Twins

Sandor Lau – Squeegee Bandit, Sandor Lau Creations

Tim Woodhouse – TOKI Does New York, Octopus Pictures (TV One)

Television revenue for the first half of 2009 was $257.1 million, a drop of 13.3% from the $296.5 million achieved in the first half of 2008. The drop of $39.4 million was not unexpected given the current worldwide economic climate. In recessionary times, Television advertising is normally affected first, and is on the lead of the recovery cycle.

With television viewing at record levels, advertisers using the medium are finding increased effectiveness for their advertising dollar.

Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).

Television Advertising for 2006 declines 3.87%

Television advertising revenue totalled $640.664 million ($666.427m in 2005) for the 12 months to 31 December 2006. This was a decrease of $25.753 million or 3.87 per cent over the same period in 2005. Revenue improved for the three months ending 31 December 2006 and was up 1.36 per cent or an increase of $2.457 million over 2005. A total of $182.556 million was earned compared to $180.099 million in the same three months in 2005.

All revenue figures are for free to air (including Prime) and pay television.

Revenue for the six months ending 31 December 2006 was $350.062million, down 4.63 per cent on the $367.050million reported for the same period in 2005.

The New Zealand Television Broadcasters’ Council said that the decline for the year was the result of poor 2nd and 3rd quarters when the economy seemed to be slowing however the final quarter performance showed that the buoyant economic attitude amongst consumers and companies was reflected in airtime sales. The TBC’s executive director, Bruce Wallace noted that his members were reporting strong airtime sales into the year which underlined the trend begun in the 4th quarter ending in December.

Mr Wallace said that some outstanding programmes contributed to the strength of the television including the launch of Lost on TV2 and Dancing With The Stars on TVOne. CSI was TV3’s leading international show. Prime’s top series was Top Gear. The All Blacks and Super 14 attracted strong support.

Kiwi content performed well with shows such as Outrageous Fortune on TV3, Fair Go on TVOne and Shortland Street and NZ Idol on TV2.

Spending on television advertising in 2006, as reported by AGBNielsen, increased significantly over 2005 in the categories of clothing, computers, investment, finance and banking, and real estate. Strong growth was also reported as the result of competitive pre-Christmas advertising in telecommunications, automotive, household products, retail and foodstuffs.

New Zealand Television Broadcasters’ Council