The New Zealand Herald must have been hawkeye on Throng this morning as they rushed up a post about the ratings for The X Factor NZ in another attempt to stymie Mediaworks and in the process, jumped to a number of conclusions that once again put into question the credibility of a once proud media organisation.
According to the Herald, 100,000 fewer viewers tuned in for last night’s instalment of TV3’s talent quest compared to Tuesday’s show. They attribute this to “after the previous week’s episode featured convicted killer Shae Brider.”
There are a number of problems with this. Firstly, The Herald is simply trying to undermine a competitor with their own negative narrative which raises its own issues of trust. Secondly, they’re comparing a Sunday night episode to a Tuesday night episode. The Tuesday night episode was the end of the auditions. In many cases, viewers tune in for the auditions and then tune in and out for key events like, the reveal of the finalists who made it through bootcamp, as opposed to all of bootcamp itself.
If we compare Sunday to Sunday, the actual drop is only 51,890 viewers. However, Continue reading »