While Rachel was still lecturing statistics at Auckland University and writing courses to help the media better use stats in their reporting, the world of blogging was beginning to take off. After 9/11, there was an influx of new political commentators who took to the web to voice their opinions on the war on terror and it was these blogs that helped a lot of people realise that anyone could build an audience and engage with them like never before.
It was around then that we met Darren Rowse. Rachel helped him as he developed his first blog but it was toward the end 2003 that something interesting happened. Darren had written a post about Guy Sebastian and the Australian Idol competition and on the night of the finale, his blog went nuts. There was very little else online and all of a sudden, thousands of people had found his post and were talking about the finale and the result of Guy winning.
This got us all to thinking. What if rather than having a single post about something, we created an entire blog for just one topic? And with that Idolblog was born. Continue reading »