Think TV's blog

ttvTelevision continues to be the most valued medium for advertisers according to the 2014 ASA Media Turnover Report released today.

Rob Hoar, General Manager of ThinkTV, which represents commercial TV broadcasters, says the report cements the continued value advertisers place in TV with the combined free-to-air and pay TV revenue figure for TVNZ, MediaWorks, SKY TV and a number of smaller Free to Air channels being $614m which represent 25.7% of all advertising spend for the last 12 months.

“The three major TV players also generated $23m online advertising spend from online distribution of TV shows. Total advertising expenditure on TV shows across both on-air and online for 2014 was $637m which represents 26.7% of the total advertising market.”

Mr Hoar says his members believe the time has come to update ASA media revenue reporting to more accurately reflect sweeping changes across the media landscape over the past two decades. “As advertisers follow changes in consumer viewing behaviour, they are increasingly buying a combination of on-air and online TV advertising which is not well represented via historic ASA reporting categories.” Continue reading »

The build up to New Zealand’s most glamorous Television event began today, with the announcement of this year’s Television Awards finalists.

The 46 categories cover the full spectrum of Television production, from News, Drama, Reality, documentary and everything in-between. New categories, such as One-Off Drama and Breaking News, were well received and reflect the changing nature of Television programming. Leading the nominations was Tangiwai: A Love Story, a finalist in nine categories, while perennial favourites likeUnderbelly and Go Girls were also multiple nominees.

The Awards will be presented at a full, formal dinner event to be held at The Langham, Auckland on Saturday, 3 November.Highlights will screen on TV ONE on Sunday, 4 November.

Tickets for the Awards event are now on sale and are available at www.televisionawards.co.nz.

The New Zealand Television Awards 2012 finalists are: Continue reading »

This coming weekend marks a significant milestone in the conversion of the nation’s television broadcast signals from analogue to digital.  The analogue transmitters of all major broadcasters will be shut down in Hawke’s Bay and on the West Coast in the early morning of Sunday, 30 September. These will be the first regions of the country to have migrated to a fully digital television environment.

Industry and the Government have cooperated to provide an extensive programme of engagement and information to all consumers in those regions, including radio and television ads, direct mail, retail point of sale advertising, door to door discussions, group meetings and online and print advertising.  Continue reading »

Entries have opened today for the New Zealand Television Awards 2012.

With a total of 46 categories to be contested, the Awards are set to once again recognise and celebrate the very best of New Zealand’s Television industry.

Entry information and criteria is available on the Awards website www.televisionawards.co.nz  Continue reading »

Television advertising revenue continued to rise in the first quarter of 2012, demonstrating advertisers’ increasing confidence in television as a central part of their advertising campaigns.

Data* released today by industry body ThinkTV shows total television advertising revenue for the March quarter rose 3.7% to $125.2m, up $4.4m on the first quarter of 2011. The increase marks four consecutive quarters of year-on-year growth. Continue reading »

Television is now New Zealand’s largest medium by ad revenue. Figures released today by the Advertising Standards Authority (ASA) show that advertisers spent $618 million on television airtime in 2011, an increase of $11 million from 2010. Television accounted for 28.4% of total spending across all media in 2011.

Television now tops the charts for the first time, moving newspapers into second place with revenue of $582 million, compared with $627 million in 2010. The biggest winner last year was digital and interactive advertising which rose $71 million to $328 million. Continue reading »