We’ll soon be seeing a whole lot more of the big red shed on TV screens with The Warehouse planning infomercial-style advertisements.
Warehouse Group CEO Mark Powell told TV3’s Firstline this morning that one of the strategies the company is planning is to run TV infomercials.
“It’s one avenue of communicating with our customers,” says Powell.
“What it really means is longer advertorials really showing the features and benefits of products I think are helpful. They help sell products, rather than just showing five seconds of a product.”







