When we saw a sneak preview of the pilot of The Cult, we were blown away by its beautiful cinematography, eery mystery and strong cast line up. Critics gave their thumbs up to the new Kiwi drama billed as a cross between Prison Break and Lost. TV fans on Throng raved and voted overwhelmingly in favour of it.
So why did the show consistently lose viewers each week? Over 333,000* Kiwis tuned into the pilot but only 183,000 or 45% less tuned into the final episode:
However, the ratings don’t look so bad when you include in the catch-up viewers watching the repeats late on Wednesday nights:
What do you think this means? Should The Cult have been given a better time slot than a Thursday night – would they have more viewers earlier in the week? Why might less people be watching it each week – is it too confusing, too much a case of if-you-missed-one-you’re-lost? Is it too slow-paced? Not enough action? (Although last week’s was plenty full!)
Things have also seemed a little quiet on Twitter about the show too.
We love The Cult but wonder why more Kiwis aren’t tuning in? What’s your theory?
* AGB Nielsen, 5+