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Top TV Shows: Week 9 (28th February – 6th March 2010) (5+) Source: AGB Nielsen Media Research

Show Channel Date Audience (000s)
Dog Squad TVOne 01/03/2010 652.4
Close Up TVOne 02/03/2010 603.8
Coronation Street TVOne 02/03/2010 579.6
Sensing Murder TV2 04/03/2010 548.3
The Inspectors TVOne 01/03/2010 538.7
The Zoo TVOne 28/02/2010 523.0
One News TVOne 02/03/2010 488.5
Sunday(PM) TVOne 28/02/2010 488.3
Highway Patrol TV2 04/03/2010 485.2
American Idol TV2 05/03/2010 468.7
Sunday Theatre TVOne 28/02/2010 462.9
The Big Bang Theory TV2 03/03/2010 455.6
Desperate Housewives TV2 01/03/2010 448.0
3 News TV3 01/03/2010 429.5
National Bank Country Calendar TVOne 06/03/2010 425.2
MasterChef New Zealand TVOne 03/03/2010 424.6
Shortland Street TV2 03/03/2010 419.2
Band of Brothers (R) TVOne 01/03/2010 414.2
The Big Bang Theory (R) TV2 05/03/2010 412.1
Cold Case TVOne 02/03/2010 406.9
Grey’s Anatomy TV2 02/03/2010 401.4
Two and a Half Men TV2 03/03/2010 400.5
Real Crime:Beyond the Darkland TVOne 02/03/2010 398.5
Police Ten 7 TV2 04/03/2010 395.5
Brothers & Sisters TV2 01/03/2010 391.6

AGB Nielsen Media Research

Not many according to a report in the Herald on Sunday.  In fact, there are estimates as low as only 2,000.  That’s fairly dismal for a post launch figure of a device that TVNZ spent approximately $10m on.

The decision by TVNZ to spend $10m on TiVo was always touted as a strong move towards the long-term future of state tv and free-to-air television but as is usually the case with “New Zealand’s leading digital media company”, it was a few years too late.

By the end of 2009 there were 144,148 subscriptions for Sky’s alternative MySkyHDi PVR.  An impressive number only four years after its first generation model launched on the 5th of December 2005.

The TiVo service is hardly worth the investment when the content available for download is so miniscule, the interface is clunky and poorly designed and forces you to be locked into a contract with Telecom whose broadband service fails at the best of times.

Couple with all this the fact that TVNZ have now decided to provide content to Sky on a pay-only channel leaves you scratching your head wondering what really is going on over at the state broadcaster.

One would have to assume that the investment in TiVo is no longer a concern.  That $10m is gone and with it, perhaps the belief that it can compete against the Rupert Murdoch owned juggernaut.  Is it now a case of if you can’t beat ‘em, join ‘em?

TVNZ continue to try and diversify themselves more and more and more and in the process fail epically. The sooner they rediscover themselves as “New Zealand’s leading broadcaster” then perhaps the concern to be profitable will rectify itself naturally.

Most watched

  1. Sunday: 564,980 (TV ONE, 7:30pm – 8:30pm)
  2. The Zoo: 521,450 (TV ONE, 7:00pm – 7:30pm)
  3. Sunday Theatre: 506,390 (TV ONE, 8:30pm – 9:35pm)
  4. One News: 391,870 (TV ONE, 6:00pm – 7:00pm)
  5. The Simpsons: 344,920 (TV3, 7:30pm – 8:00pm)

Most watched evening (7.30pm – 11pm)

  1. Sunday: 564,980 (TV ONE, 7:30pm – 8:30pm)
  2. Sunday Theatre: 506,390 (TV ONE, 8:30pm – 9:35pm)
  3. The Simpsons: 344,920 (TV3, 7:30pm – 8:00pm)
  4. The Amazing Race: 326,380 (TV2, 7:30pm – 8:30pm)
  5. Sunshine: 315,670 (TV ONE, 9:35pm – 10:45pm)

Most watched daytime (9am – 5pm)

  1. America’s Funniest HV: 126,470 (TV2, 4:30pm – 5:00pm)
  2. Agent Cody Banks: 119,750 (TV2, 12:05pm – 2:05pm)
  3. The Singing Bee: 112,250 (TV2, 4:00pm – 4:30pm)
  4. Lincoln Heights: 103,570 (TV2, 2:05pm – 3:00pm)
  5. One Tree Hill: 100,680 (TV2, 3:00pm – 4:00pm)

Most watched on TV ONE

  1. Sunday: 564,980 (7:30pm – 8:30pm)
  2. The Zoo: 521,450 (7:00pm – 7:30pm)
  3. Sunday Theatre: 506,390 (8:30pm – 9:35pm)
  4. One News: 391,870 (6:00pm – 7:00pm)
  5. Sunshine: 315,670 (9:35pm – 10:45pm)

Most watched on TV2

  1. The Amazing Race: 326,380 (7:30pm – 8:30pm)
  2. No Reservations: 307,180 (8:30pm – 10:35pm)
  3. American Idol: 236,760 (6:30pm – 7:30pm)
  4. Ugly Betty: 184,210 (5:30pm – 6:30pm)
  5. Flashforward: 159,930 (10:35pm – 11:35pm)

Most watched on TV3

  1. The Simpsons: 344,920 (7:30pm – 8:00pm)
  2. The Simpsons: 310,460 (7:00pm – 7:30pm)
  3. Bones: 278,360 (8:30pm – 9:30pm)
  4. Modern Family: 245,110 (8:00pm – 8:30pm)
  5. 3 News: 244,100 (6:00pm – 7:00pm)

Most watched on C4

  1. Big Trouble In Little China: 113,460 (8:30pm – 10:35pm)
  2. Pimp My Ride: 60,090 (8:00pm – 8:30pm)
  3. King of the Hill: 49,540 (6:30pm – 7:00pm)
  4. Malcolm in the Middle: 47,390 (6:00pm – 6:30pm)
  5. Punk’d: 43,120 (7:30pm – 8:00pm)

Most watched on PRIME

  1. Prime News: 139,140 (5:30pm – 6:00pm)
  2. Top Gear: 109,740 (7:30pm – 8:40pm)
  3. Prime Presents:: 105,980 (8:40pm – 9:55pm)
  4. QI: 81,370 (9:55pm – 10:35pm)
  5. Super 14 Highlights: 73,180 (4:00pm – 5:30pm)

Most watched on Maori TV

  1. Tangaroa With Pio: 26,850 (5:00pm – 5:30pm)
  2. Native Affairs: 22,290 (5:30pm – 6:30pm)
  3. The Market: 19,400 (10:35pm – 11:00pm)

Most watched on the BOX

  1. Ice Road Truckers: 40,970 (8:30pm – 9:30pm)
  2. WWE NXT: 25,850 (10:30pm – 11:30pm)
  3. SmackDown: 25,260 (6:45pm – 8:30pm)
  4. World’s Scariest Police Shoot: 24,650 (9:30pm – 10:30pm)
  5. SmackDown: 22,410 (11:30pm – 1:20am)

Most watched on SKY Sport 1

  1. Hyundai A-League: 118,350 (3:30pm – 6:45pm)
  2. Sports Extra: 72,850 (6:45pm – 6:55pm)
  3. Super 14: 55,050 (6:05am – 8:00am)
  4. Hyundai A-League: 38,330 (7:00pm – 9:45pm)
  5. Intl Cricket ODI H/L: 21,960 (8:00am – 8:55am)

Most watched on SKY Sport 2

    (Nothing else)

    Most watched on SKY Movies 1

    1. Fast & Furious: 63,180 (8:35pm – 10:15pm)
    2. Cinema Release: 20,340 (8:25pm – 8:30pm)

    (Nothing else)

    Most watched on SKY Movies Great

    1. Pretty Woman: 26,640 (10:05am – 12:00pm)
    2. Rocky: 19,800 (12:05pm – 2:00pm)

    (Nothing else)

    Biggest increases

    1. American Idol: TV2 236760 – up from 159600 (6:30pm – 7:30pm)
    2. Sunday: TV ONE 564980 – up from 488330 (7:30pm – 8:30pm)
    3. Modern Family: TV3 245110 – up from 184310 (8:00pm – 8:30pm)
    4. The Simpsons: TV3 310460 – up from 255780 (7:00pm – 7:30pm)
    5. Sunday Theatre: TV ONE 506390 – up from 462930 (8:30pm – 9:35pm)

    Biggest decreases

    1. Q + A: TV ONE 43370 – down from 122210 (9:00am – 10:00am)
    2. One News: TV ONE 391870 – down from 465720 (6:00pm – 7:00pm)
    3. Asia Downunder: TV ONE 35240 – down from 99680 (11:30am – 12:00pm)
    4. Rapid Response: TV ONE 64770 – down from 94790 (2:05pm – 2:35pm)
    5. Open Door: TV3 26720 – down from 53750 (11:35am – 12:00pm)

    New

    1. Top Gear: PRIME (7:30pm – 8:40pm)
    2. The Simpsons: TV3 (7:30pm – 8:00pm)
    3. Punk’d: C4 (7:30pm – 8:00pm)
    4. Pimp My Ride: C4 (8:00pm – 8:30pm)
    5. No Reservations: TV2 (8:30pm – 10:35pm)
    6. Big Trouble In Little China: C4 (8:30pm – 10:35pm)
    7. Prime Presents:: PRIME (8:40pm – 9:55pm)
    8. QI: PRIME (9:55pm – 10:35pm)
    9. The Market: Maori TV (10:35pm – 11:00pm)

    Channel Share

    • SKY Network: 32.9%
    • TV ONE: 21.3%
    • TV2: 19.6%
    • TV3: 12.6%
    • PRIME: 5.4%
    • C4: 3.9%
    • Other TV Channels: 2.7%
    • Maori TV: 1.1%

    Source: AGB Nielsen, 5+

    Most watched

    1. National Bank Country Calendar: 425,170 (TV ONE, 7:00pm – 7:30pm)
    2. One News: 360,540 (TV ONE, 6:00pm – 7:00pm)
    3. American Idol: 357,620 (TV2, 7:30pm – 9:30pm)
    4. Jamie’s American Road Trip: 279,130 (TV ONE, 7:30pm – 8:35pm)
    5. Goldfinger: 272,110 (TV ONE, 8:35pm – 10:45pm)

    Most watched evening (7.30pm – 11pm)

    1. American Idol: 357,620 (TV2, 7:30pm – 9:30pm)
    2. Jamie’s American Road Trip: 279,130 (TV ONE, 7:30pm – 8:35pm)
    3. Goldfinger: 272,110 (TV ONE, 8:35pm – 10:45pm)
    4. 27 Dresses: 228,000 (TV3, 8:30pm – 10:50pm)
    5. Grand Designs: 183,820 (TV3, 7:30pm – 8:30pm)

    Most watched daytime (9am – 5pm)

    1. The Crowd Goes Wild: 143,140 (PRIME, 3:35pm – 4:05pm)
    2. Cricket Company: 132,050 (SKY Sport 2, 3:40pm – 4:05pm)
    3. A Place In Slovakia: 109,980 (TV ONE, 9:30am – 10:00am)
    4. Intl Cricket ODI: 107,560 (SKY Sport 2, 11:30am – 3:35pm)
    5. Intl Cricket ODI: 98,620 (PRIME, 12:00pm – 3:35pm)

    Most watched on TV ONE

    1. National Bank Country Calendar: 425,170 (7:00pm – 7:30pm)
    2. One News: 360,540 (6:00pm – 7:00pm)
    3. Jamie’s American Road Trip: 279,130 (7:30pm – 8:35pm)
    4. Goldfinger: 272,110 (8:35pm – 10:45pm)
    5. A Place In Slovakia: 109,980 (9:30am – 10:00am)

    Most watched on TV2

    1. American Idol: 357,620 (7:30pm – 9:30pm)
    2. S.W.A.T: 213,600 (9:30pm – 11:55pm)
    3. America’s Funniest Home Videos: 155,120 (7:00pm – 7:30pm)
    4. Phineas and Ferb: 104,750 (8:00am – 8:25am)
    5. According to Jim: 95,750 (5:30pm – 6:00pm)

    Most watched on TV3

    1. 27 Dresses: 228,000 (8:30pm – 10:50pm)
    2. 3 News: 200,660 (6:00pm – 7:00pm)
    3. Grand Designs: 183,820 (7:30pm – 8:30pm)
    4. The Simpsons: 153,330 (7:00pm – 7:30pm)
    5. Sucker Free City: 107,810 (10:50pm – 1:10am)

    Most watched on C4

    1. The Official NZ Top 40 Music: 32,720 (6:00pm – 7:00pm)
    2. Select: 27,820 (4:00pm – 6:00pm)
    3. Music Filler: 25,560 (10:45am – 11:00am)
    4. Models Of The Runway: 25,290 (7:00pm – 7:30pm)
    5. Blender: 18,430 (1:00pm – 2:00pm)

    Most watched on PRIME

    1. Intl Cricket ODI: 183,380 (4:10pm – 8:20pm)
    2. Midsomer Murders: 148,860 (8:50pm – 10:45pm)
    3. The Crowd Goes Wild: 143,140 (3:35pm – 4:05pm)
    4. James Martin’s Champagne: 139,110 (8:20pm – 8:50pm)
    5. Intl Cricket ODI: 98,620 (12:00pm – 3:35pm)

    Most watched on Maori TV

    1. Freestyle: 17,710 (8:00pm – 8:30pm)

    Most watched on the BOX

    1. Raw: 25,390 (8:55am – 10:35am)
    2. Family Guy: 18,640 (8:00pm – 8:30pm)
    3. Erotic Star: 17,940 (10:30pm – 11:00pm)

    Most watched on SKY Sport 1

    1. Super 14 Post Game: 156,860 (9:10pm – 9:30pm)
    2. Super 14: 121,470 (7:30pm – 9:10pm)
    3. Super 14: 64,970 (9:35pm – 11:40pm)

    Most watched on SKY Sport 2

    1. Intl Cricket ODI: 168,410 (4:10pm – 8:20pm)
    2. Cricket Company: 132,050 (3:40pm – 4:05pm)
    3. Intl Cricket ODI: 107,560 (11:30am – 3:35pm)
    4. PGA US Tour H/L: 63,830 (8:20pm – 9:45pm)

    Most watched on SKY Movies 1

    1. Revolutionary Road: 21,700 (8:35pm – 10:30pm)

    Biggest increases

    1. A Place In Slovakia: TV ONE 109980 – up from 57500 (9:30am – 10:00am)
    2. National Bank Country Calen: TV ONE 84070 – up from 42060 (8:00am – 8:30am)
    3. Phineas and Ferb: TV2 104750 – up from 63950 (8:00am – 8:25am)
    4. Best in Show: TV ONE 65300 – up from 35570 (7:30am – 8:00am)
    5. New Zealand On A Plate: TV ONE 90430 – up from 62950 (9:00am – 9:30am)

    Biggest decreases

    1. National Bank Country Calendar: TV ONE 425170 – down from 487210 (7:00pm – 7:30pm)
    2. America’s Funniest Home Videos: TV2 155120 – down from 211910 (7:00pm – 7:30pm)
    3. America’s Funniest HV: TV2 89640 – down from 139470 (4:30pm – 5:00pm)
    4. The Fresh Prince of Bel Air: TV2 88290 – down from 137520 (6:00pm – 7:00pm)
    5. The ITM Fishing Show: TV3 103680 – down from 147490 (5:30pm – 6:00pm)

    New

    1. American Idol: TV2 (7:30pm – 9:30pm)
    2. Grand Designs: TV3 (7:30pm – 8:30pm)
    3. Freestyle: Maori TV (8:00pm – 8:30pm)
    4. James Martin’s Champagne: PRIME (8:20pm – 8:50pm)
    5. 27 Dresses: TV3 (8:30pm – 10:50pm)
    6. Goldfinger: TV ONE (8:35pm – 10:45pm)
    7. Midsomer Murders: PRIME (8:50pm – 10:45pm)

    Channel Share

    • SKY Network: 35.3%
    • TV ONE: 18.7%
    • TV2: 16.9%
    • PRIME: 11.9%
    • TV3: 11.5%
    • Other TV Channels: 3%
    • C4: 2%
    • Maori TV: 0.4%

    Source: AGB Nielsen, 5+

    Most watched

    1. Close Up: 479,280 (TV ONE, 7:00pm – 7:30pm)
    2. American Idol: 468,710 (TV2, 8:30pm – 10:30pm)
    3. The Big Bang Theory: 412,080 (TV2, 8:00pm – 8:30pm)
    4. One News: 391,870 (TV ONE, 6:00pm – 7:00pm)
    5. Shortland Street: 351,300 (TV2, 7:00pm – 7:35pm)

    Most watched evening (7.30pm – 11pm)

    1. American Idol: 468,710 (TV2, 8:30pm – 10:30pm)
    2. The Big Bang Theory: 412,080 (TV2, 8:00pm – 8:30pm)
    3. Two and a Half Men: 349,800 (TV2, 7:35pm – 8:00pm)
    4. The Hotel Inspector: 293,420 (TV ONE, 7:30pm – 8:30pm)
    5. Sione’s Wedding: 242,120 (TV3, 8:30pm – 10:35pm)

    Most watched daytime (9am – 5pm)

    1. ONE News Midday: 120,920 (TV ONE, 12:00pm – 12:30pm)
    2. Emmerdale: 107,930 (TV ONE, 12:30pm – 1:30pm)
    3. Good Morning: 97,830 (TV ONE, 9:00am – 12:00pm)
    4. Coach Trip: 87,860 (TV ONE, 1:30pm – 2:00pm)
    5. Entertainment Tonight: 86,660 (TV3, 4:30pm – 5:00pm)

    Most watched on TV ONE

    1. Close Up: 479,280 (7:00pm – 7:30pm)
    2. One News: 391,870 (6:00pm – 7:00pm)
    3. The Hotel Inspector: 293,420 (7:30pm – 8:30pm)
    4. Dragons’ Den UK: 204,820 (8:30pm – 9:35pm)
    5. Come Dine With Me: 165,720 (5:25pm – 6:00pm)

    Most watched on TV2

    1. American Idol: 468,710 (8:30pm – 10:30pm)
    2. The Big Bang Theory: 412,080 (8:00pm – 8:30pm)
    3. Shortland Street: 351,300 (7:00pm – 7:35pm)
    4. Two and a Half Men: 349,800 (7:35pm – 8:00pm)
    5. Chuck: 231,750 (10:30pm – 11:30pm)

    Most watched on TV3

    1. 3 News: 283,610 (6:00pm – 7:00pm)
    2. Home and Away: 243,290 (5:30pm – 6:00pm)
    3. Sione’s Wedding: 242,120 (8:30pm – 10:35pm)
    4. America’s Next Top Model: 217,490 (7:30pm – 8:30pm)
    5. Nightline: 203,560 (10:35pm – 11:10pm)

    Most watched on C4

    1. Nitro Circus: 87,370 (7:30pm – 8:00pm)
    2. Steven Seagal Lawman: 84,600 (8:00pm – 8:30pm)
    3. Family Guy: 82,710 (7:00pm – 7:30pm)
    4. King of the Hill: 60,470 (6:30pm – 7:00pm)
    5. Malcolm in the Middle: 59,060 (6:00pm – 6:30pm)

    Most watched on PRIME

    1. Earth: The Power of the Planet: 82,780 (7:30pm – 8:30pm)
    2. Who Wants to Be a Millionaire: 77,220 (6:00pm – 7:00pm)
    3. Super 14: 59,720 (9:35pm – 11:30pm)
    4. Prime News: 55,750 (5:30pm – 6:00pm)
    5. Deal Or No Deal: 43,650 (5:00pm – 5:30pm)

    Most watched on the BOX

    1. Raw: 35,870 (8:30pm – 10:25pm)

    Most watched on SKY Sport 1

    1. Super 14: 200,280 (7:30pm – 9:30pm)
    2. Super 14: 93,200 (9:35pm – 11:40pm)
    3. Friday Night Football: 36,240 (6:55pm – 7:25pm)
    4. Sports Extra: 33,990 (11:40pm – 11:55pm)

    Biggest increases

    1. Close Up: TV ONE 479280 – up from 356190 (7:00pm – 7:30pm)
    2. The Hotel Inspector: TV ONE 293420 – up from 237090 (7:30pm – 8:30pm)
    3. Chuck: TV2 231750 – up from 184000 (10:30pm – 11:30pm)
    4. Puzzle Inc: TV2 75930 – up from 33550 (3:25pm – 3:30pm)
    5. Home and Away: TV3 243290 – up from 208080 (5:30pm – 6:00pm)

    Biggest decreases

    1. F.R.I.E.N.D.S: TV2 108040 – down from 176380 (6:30pm – 7:00pm)
    2. F.R.I.E.N.D.S: TV2 52650 – down from 87370 (5:30pm – 6:00pm)
    3. America’s Next Top Model: TV3 217490 – down from 249320 (7:30pm – 8:30pm)
    4. Neighbours: TV2 82360 – down from 105010 (6:00pm – 6:30pm)
    5. ONE News 4:30: TV ONE 71560 – down from 86410 (4:30pm – 4:55pm)

    New

    1. Nitro Circus: C4 (7:30pm – 8:00pm)
    2. Earth: The Power of the Planet: PRIME (7:30pm – 8:30pm)
    3. Steven Seagal Lawman: C4 (8:00pm – 8:30pm)
    4. Dragons’ Den UK: TV ONE (8:30pm – 9:35pm)
    5. Sione’s Wedding: TV3 (8:30pm – 10:35pm)
    6. Robin Hood: PRIME (8:30pm – 9:30pm)

    Channel Share

    • SKY Network: 27.4%
    • TV ONE: 24%
    • TV2: 21.8%
    • TV3: 16.1%
    • PRIME: 4.5%
    • C4: 3.3%
    • Other TV Channels: 2%
    • Maori TV: 0.2%

    Source: AGB Nielsen, 5+

    TVNZ
    NZI Business (6–6:30am) 26,880
    Breakfast 138,600
    ONE News Midday 62,630
    ONE News 486,720
    Close Up 521,310
    Tonight 191,690

    TVNZ
    Te Karere 4pm 66,080

    TV3
    ASB Business (6:30–7am) 13,690
    Sunrise 24,220
    3 News at Twelve 40,080
    3 News 370,810
    Campbell Live 284,200
    Nightline 230,580

    MTS
    Te Kaea 7:30pm 460

    From next Monday (the 15th of March), the talk show Ellen moves to 5pm weeknights on One.

    Minister of Science, Research & Technology and Minister of Defence, Dr Wayne Mapp, joins Guyon Espiner to discuss ways our science institutions grow this country’s wealth and spawn new companies? And as the SAS comes under fire in Kabul, we look at the Willie Apiata Factor and ask who are our friends and enemies?

    Then, continuing the science theme, Paul Holmes talks to Neville Jordan, the Chair of the Crown Research Institute Taskforce and the only New Zealander to launch a company on the NASDAQ, about how he wants to rev up those “powerful engines of economic growth”

    Dr Rick Boven, head of the NZ Institute and former Green Party MP, Sue Bradford join Paul Holmes & Dr Therese Arseneau on the panel.

    Q + A is broadcast live 9-10am Sunday on TV ONE and repeated at 9.10pm on Sunday nights and 10.10am and 2.10pm on Mondays on TVNZ 7.

    (TVNZ 7 screens on Freeview Channel 7 and Sky TV Channel 97).

    Pacific nations are benefiting from broadcast technology and equipment donated by TVNZ and carried to the Islands by Air New Zealand.

    TV stations in Tonga, Samoa and the Cook Islands have been donated TVNZ’s live broadcasting kits, which the broadcaster has recently replaced as a result of the migration to digital television.

    Air New Zealand volunteered free seats for TVNZ staff to transport the equipment and train their Pacific colleagues in live broadcasting techniques, and free freight for the equipment.

    TVNZ’s Pacific Correspondent Barbara Dreaver says the mission was incredibly exciting and emotional for all concerned.

    “They were unbelievably thrilled to have the gear, and very nervous at first. But they did a beautiful job and put their new skills to work immediately in some important breaking stories,” she said.

    “While we were there the Tonga Broadcasting Commission ran their news live twice, with two live crosses on a by-election and one warning the public about the oncoming Cyclone Rene.

    “Apia Broadcasting ran their news live and did a live cross about a new Government policy making education compulsory.”

    “And Cook Islands Television broke into its programme to bring updates from the Police Emergency Operations Centre about developing tropical depressions and the impact of Cyclone Pat on the northern Cook Islands.”

    Barbara Dreaver has compiled a special report on the mission, which will go to air on ONE News on Monday night.

    The introduction of live broadcasts has been enthusiastically welcomed by local communities, and the broadcasters report coming under heavy pressure to do more.  It’s expected that a popular use for the live links will be in covering community events.

    TVNZ’s Live News manager, Russell Jones, says all the equipment was in good working order and its installation has been a great success.

    TVNZ CEO Rick Ellis pledged surplus TVNZ equipment to Pacific broadcasters at the Commonwealth Broadcasters Conference hosted in Tonga early last year.

    TVNZ and the recipient broadcasters have offered grateful thanks to Air New Zealand for their generosity.

    WATCH BARBARA DREAVER’S SPECIAL REPORT – ONE NEWS, MONDAY 8 MARCH.

    I’ve spoken with a few producers today about TVNZ’s new Pay TV channel TVNZ Heartland and the general consensus is that it’s a good thing if your content isn’t under license.

    TVNZ have included Pay TV rights in their license agreements for a while now and most content producers wouldn’t have been too worried about it as there was no TVNZ Pay TV channel nor was there ever likely to be. Now though, it’s a different story.

    So what does this mean for producers?  Does this mean that more money will find its way into the hands of those creating the shows we love?

    If a producer currently has a license with TVNZ and it includes Pay TV rights then they won’t be seeing a bean.  Nor will NZ On Air for that matter.  For shows that have been produced recently, like Go Girls or The Cult for example, unless there isn’t a Pay TV clause in the license, the producers won’t be receiving anything extra if it screens on the new channel. The only time any money will be changing hands is if TVNZ want to screen a show that isn’t already under license.

    From TVNZ’s perspective, this is a fantastic opportunity.  It’s definitely a great way to maximise the return on the initial investment of shows they’ve recently commissioned as there is no extra cost, just revenue. And hey, if you have the rights, you may as well exploit them.

    When it comes to back catalog shows though, this is where the benefit for producers finally kicks in.  With possibly 1,500 hours per year of local content to broadcast, there is plenty of opportunity for producers to receive additional revenue for shows that are just gathering dust.  This extra profit is bound to be beneficial.

    The question now though is how will new licenses be approached?  Will there be further compensation being requested by producers now that TVNZ’s Pay channel isn’t just a theoretical unlikelihood?

    In any case, the previously inconsequential Pay TV rights will no doubt be the subject of much closer scrutiny.