Promoted

After Campbell Live ended on the 29th of May, a campaign to boycott TV3 was called for. While comparing the average audience per program is one way to look at how things are going over time, in the instance that we’re talking about a blanket boycott of an entire channel by a group of people upset by the removal of a single show, a better way to look at the data is the Channel Share.

The Channel Share represents the percentage of all viewers tuning in to a particular channel. So let’s take a look at the data. This is what TV3’s channel share looks like during the review and then once Campbell Live ended.

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Daily Channel Share Last 8 weeks 5+, 7 Day Moving Average

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road-copsDespite the fact that the numbers at 7pm have returned to around where they were before the Campbell Live review and that Seven Sharp is enjoying the highest ratings the show has ever had, there is another side of the story that is the key demographics.

What many refused or failed to believe was that prior to the review, Campbell Live had been getting trounced in the key demographics of 25-54. As the disloyal viewers flocked back in the hopes of saving the show, the numbers once again began to swing in TV3’s favour. However, on its departure from our screens and the dwindling of the audience figures, which have still be higher than Campbell Live’s lows, the key demos are once again in the spotlight.

Last nights repeat episode of Road Cops matched Seven Sharp with both programs neck and neck with Continue reading »

Ever since Mediaworks announced that Campbell Live was to end, a concerted effort has been mounted against them to boycott the channel. A decision that is sheer stupidity.

I’m not entirely sure what the boycott is hoping to achieve. John Campbell has taken his settlement and departed. He’s not coming back.

TV3 also have a number of other current affairs shows. The Nation on Saturday and Sunday mornings, and 3D as part of their early evening Sunday night line up. Both perform poorly. Continue reading »

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I would say that Guy Williams has big shoes to fill but he already has rather large feet. Yesterday’s announcement that he’ll be narrating the local version of Come Dine With Me was met with more joy and despair as yet another interim replacement for TV3’s early evening current affairs programming.

As was to be expected, Twitter turned a little vicious on him last night.


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Watching online TV has just become easier with Lightbox now adding Google’s popular Chromecast and Panasonic Smart TVs to its device line up.

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After yesterday’s post that took a look at the post Campbell Live landscape, I began looking at the figures for 3 News. As it had turned out, Prime News had drawn a larger average audience than 3 News had on Sunday night which had set the excitement bells ringing at the New Zealand Herald.

3news-heraldThe lead story yesterday afternoon claimed that 3 News had lost nearly half of its audience in two weeks.

This figure had been cherry picked to be the worst possible as if they had compared the numbers from the preceding week in which the so-called boycott had begun, the drop would have been far less dramatic. Continue reading »

After a week without Campbell Live, there are some rather interesting observations that can be made as to what’s changed at 7pm.

Firstly, before the review was announced, the ratings for Campbell Live had been on the decline. Once TV3 declared that those figures were no longer sustainable, fans of the show came out of the woodwork and flocked back in the hopes that tuning in would keep the show alive. When the decision was made that Campbell Live would be cut, a boycott of TV3 was declared.

After one week of Road Cops some might suggest that the boycott is working as the decline from the final week of Campbell Live saw the average audience drop 49% on the previous week for TV3.

However, even with that massive drop, last week still rated higher than Campbell Live’s worst for this year. In fact, there were a couple of weeks where Campbell Live suffered lower weekly averages.

TVOne-vs-TV3-june-8-2015 Continue reading »

Here is episode one of our companion series for the Outrageous Fortune prequel Westside.

The Outrageous Fortune prequel Westside begins Sunday at 8:30pm on TV3. This is the first episode of our companion series that will uncover the links between what we know of the world of the Wests in Outrageous and what we learn about what happened with Ted back in the 70’s.

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John Jnr (Josh McKenzie), Savannah (Emma Fenton), Brady (Miriama Smith), Vader (Taylor Hall) and Joe (Alex Tarrant)

John Jnr (Josh McKenzie), Savannah (Emma Fenton), Brady (Miriama Smith), Vader (Taylor Hall) and Joe (Alex Tarrant)

Miriama Smith will lead an incredible cast in TV2’s fierce new multi-night drama, Filthy Rich, which began filming this week.

Created by top award-winning Kiwi writers, Rachel Lang and Gavin Strawhan (Outrageous Fortune, Go Girls, Nothing Trivial), Filthy Rich is a sexy drama series centred on three illegitimate children who discover they each have a claim to the fortune of one of New Zealand’s wealthiest men – John Truebridge.

When he dies, these unwanted, unexpected heirs stand to share in his legacy – but not if his legitimate family has anything to do with it! Continue reading »