At the start of 2015 it was announced that Mediaworks would be producing Prime’s 5:30pm nightly news bulletin. As the 3 News ratings fell, there was excitement from some quarters when Prime outrated TV3’s 6pm bulletin.
But how has Prime News performed really? Well there is some good news and some bad news. Compared to last year, the average audience for Prime News is up 6% to approximately 137,000 viewers per night. Continue reading »