This is the third post in a series about channel share and how each of the main players have been performing over the last few years. On Monday we had a look at TVNZ. Yesterday it was Mediaworks. Today we’ll look at Sky Television.
The most unfortunate thing about the Sky Television ratings is that apart from a couple of individual channels, the bulk of the data is aggregated. This gives Sky the single largest individual channel share despite it including multiple channels. in 2011, boosted by the Rugby World Cup, Sky Televsion grew its channel share by 7.3% to 29.6%. In 2012, the London Olympics helped maintain that share, moving up by 0.5% to 29.8% while 2013 is off to a slow start with a loss of 4.7% of the channel share so far to 28.4% which is likely to end up being lower now that he EPL rights have been lost.
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