Other than Shortland Street, local drama really seems to be taking a hit this year with the third season of Nothing Trivial becoming the latest casualty of low ratings.
When Nothing Trivial went to air back in 2011, it debuted with an average audience of an astounding 516,260 viewers. In 2012, that number was down 36% for the season 2 debut to 331,540 viewers. The season 3 debut last night was down a further 28% to 238,540 viewers. Unfortunately this is reminiscent of another couple of TV shows that have not rated so well this year.
In 2011, the average audience for the series was 377,040 viewers while in 2012, this was up 1% to 382,125.
Last night’s debut was the lowest rating episode for the TV One drama. Continue reading »