While twitter was the real news breaker with tweets alerting everyone from just after 3pm, TV3 beat TVNZ to the broadcast once again.
3 News broke into programming with a news ticker at 15:34 and did their first news bulletin on the tornado at 15:38 ahead of ONE News who had their news ticker at 15:40 and their bulletin at 15:42.
Following on from the original TVNZ press release, our awarding them for bad stats of the week and TV3 disputing TVNZ’s numbers, TVNZ has now apologised for their “oversight”.
MediaWorks has drawn to our attention this morning that our figure for 60 Minutes for April was incorrect.
I understand we accidentally included the Saturday morning replays of 60 Minutes into our calculations which brought the average down considerably. We apologise for this oversight.
The correct figure should have been 256,500 as MediaWorks has pointed out.
So the accurate comparison should have been:
Sunday 594,590
60 Minutes 256,500
More 25-54 year olds now watch TV3’s News and Current affairs stable than those of any other network, including direct competitor TV ONE.
In April, 1,602,100 of New Zealanders in TV3’s target 25-54 demographic watched Firstline, 3 News, Campbell Live, Nightline, The Nation or 60 Minutes for their news, compared with 1,578,900 watching Business, Breakfast, ONE News, Close Up, Tonight. Q&A or Sunday on TV ONE.
A key contributor to TV3’s audience reach is newcomer Firstline, which is attracting new viewers to early morning television, and to TV3’s News and Current Affairs programming as a whole.
Director of News and Current Affairs, Mark Jennings, says the high ratings reflect New Zealand’s increasing appetite for more sophisticated news coverage and analysis.
“The success of Firstline shows there is a growing market for a serious news programme in the mornings, and that viewers are turning away from fluff and a forced style of presenting,” he says.
“From Firstline to Nightline, we are committed to delivering the most up-to-date and informative news service in New Zealand.
“Moving ahead of TV ONE in its core demographic is very pleasing, and we look forward to providing Kiwis with in-depth coverage of the Rugby World Cup and the Election in future months”.
Firstline ended the month of April with a solid average 11.7% share in the 25-54 demographic. In contrast, TV ONE’s Breakfast lost share for the second consecutive month, ending April down 12% compared to March.
3 News ratings also increased in April. The 25-54 audience grew by 4% compared with the March figures, while ONE News’ audience was marginally down in the same demographic.
On Sunday, TVNZ took the unusual step of putting out a ratings release, not about one of their own properties, but about MediaWorks’ in-depth current affairs programme 60 Minutes.
Many of you will have received this emailed release, the subject line of which reads: ‘60 Minutes drops 300K viewers since Feb – Monthly News Ratings.’
That statement is not true, and the release itself (copied below) contains a level of inaccuracy that requires correction.
Please note:
· 60 Minutes’ average audience in April was 256,500 people aged 5+
o The figure of 130,060 quoted by TVNZ is incorrect.
· 60 Minutes grew its audience in April.
o For the month of April, an average of 256,500 people aged 5+ watched each episode of 60 Minutes, a healthy increase of 8% on the average 5+ audience for March which was 237,600.
· 60 Minutes’ ratings surged in February as people tuned in for coverage of the Christchurch earthquake. The figure of 422,100 quoted by TVNZ is an outlier, and cannot be compared meaningfully with other months’ ratings.
o Only one episode of 60 Minutes screened in February, and this episode was broadcast on 23 February, the day after the Christchurch quake.
o Not surprisingly, ratings were unusually high.
o It is misleading to use the February 23 ratings as any kind of benchmark.
· 60 Minutes has a new time and date – from this weekend, the programme will screen at 7.30pm on Sundays.
o This is the only significant change being made to the programme in the next fortnight, and has been promoted through all the usual channels.
o This new, premium timeslot reflects our confidence in the ability of the 60 Minutes team to consistently break news stories, deliver in-depth analysis on the issues that affect New Zealanders, and build their audience.
Original TVNZ release:
ONE SIGNIFICANT CHANGE TO MONTHLY NEWS & CURRENT AFFAIRS RATINGS
Sunday 1st May 2011
There’s only one significant change in the news and current affairs viewership according to the monthly ratings data released this morning.
60 Minutes has shed almost half its audience since March and almost 300,000 viewers per week since February.
TV3’s flagship current affairs programme had an average of 422,120 viewers watching each week in February, 237,590 viewers watching each week in March and dropped another 107,530 viewers each week in April.
Only 130,060 watched each episode of 60 Minutes last month which explains why TV3 is making significant changes to the programme within the next fortnight.
Rugby World Cup Limited (RWCL) has granted MediaWorks Radio broadcast rights to Rugby World Cup 2011 in New Zealand. Under the deal MediaWorks Radio will provide listeners with match updates, expert opinion and analysis across its stable of stations broadcast to an audience in excess of 1.4 million*.
The deal also enables a wide range of promotional opportunities for Rugby World Cup 2011 commercial partners to leverage their association with the Tournament throughout New Zealand.
“We are delighted that MediaWorks Radio has joined the extensive family of Rugby World Cup 2011 broadcasters,” said RWCL Managing Director Mike Miller.
“Wall to wall coverage across New Zealand will give fans an unprecedented opportunity to engage with a Tournament that is firmly established as one of the world’s premier sporting events.”
MediaWorks Radio General Manager of Talk Jana Rangooni said: “We’re excited to be able to provide coverage of Rugby World Cup 2011 across RadioLIVE and LIVESport with Martin Devlin leading our coverage alongside an exceptional line up of dedicated sports journalists.”
MediaWorks Radio will also deliver in-depth and entertaining coverage across the stable of music stations, including local involvement in 22 MORE FM markets. Andrew Szusterman, Group Programme Director – Music, said “More than ever we are able to bring the Tournament to life in each and every market we broadcast in and we plan to have some fun!”
Most watched
Most watched evening (7.30pm – 11pm)
Most watched daytime (9am – 5pm)
Most watched on TV ONE
Most watched on TV2
Most watched on TV3
Most watched on FOUR
Most watched on PRIME
Most watched on the BOX
Most watched on SKY Sport 1
Most watched on SKY Movies 1
Head to head
Biggest increases (previous week)
Biggest decreases (previous week)
New
Channel Share (All Day)
Source: Nielsen Television Audience Measurement, All 5+
Brothers and Sisters facing the axe?
Brothers and Sisters actress Rachel Griffiths has joked about the future of the drama series at the recent Logie Awards in Australia, fuelling speculation it is set to be axed. Griffiths said: ”I’m soon to be unemployed so I checked in with Centrelink … and said, ‘Looks like I’m out of a job and wanna sign up.’”
Trump snubs Letterman
Donald Trump has cancelled an appearance on David Letterman’s show after the host called him a racist. Letterman said Trump’s recent attacks on President Obama have started to “smack of racism”.
Idol contestant proves popular
Eliminated American Idol finalist Pia Toscano has been paid a six figure sum to perform at a private party. Toscano will receive $100,000 to perform “a small handful of songs” at the birthday party on May 8.
Judge Judy renewed
Legal reality series Judge Judy will continue for at least another four years with news the series has been renewed through until 2015.
So TVNZ on demand opens with this baffling ad where Ido Drent says he’s “supporting global hunger” and goes to East Timor, where he sits there with this big grin on his face being all “THESE PEOPLE HAVE NOTHING”. Christ, what an asshole.
And I mean, on demand isn’t even working, except for this ad, which is playing over and over. Man, I’m angry.
LAST TIME ON SHORTLAND STREET TK professed his love for Sarah’s unborn child, then he performed cunnilingus on her while Auntie Queenie watched:
this convinces Auntie Queenie to make Sarah fight to get TK back.
Tonight’s episode opens with Scotty issuing a brutal “written warning” to Wendy for totally losing her rag at Vasa in front of everyone like some kind of psychotic lunatic. Really digging how Scotty, back from his holiday, clearly doesn’t care about anything anymore.
Over at Ula and Vasa’s new set, Ula starts acting like this weird bitch about Vasa mackin on Murray and stuff. She’s like “this is worse than that time you had sex with Nicole” (did that happen?) and I mean she has no need to be this mad? I don’t know
Daniel’s “debugged” a “gremlin” and you know he means business because he’s wearing a business shirt. Hunter’s this big lesbian (I wrote this part rapidly while watching the show and I like it too much to change it)
Over in the cafe, Shavaughn from What Now’s dad is licking his own fingers:
then TK pops in and he and dad have this really awkward conversation about how much TK wants to bone his daughter
Paige strolls over to gloat at Hunter about how he looks like a great big lesbian and she’s going to be a doctor and he’s a useless scumbag. Then they have this weird argument about who’s got a better job. I think there’s meant to be simmering sexual tension? I don’t know. Hunter seems like he should be hooking up with Maia or something
Maxwell and Nicole are having this sweet conversation about how Vasa and Murray made out while covered in foam. Bella overhears this, so Maxwell just walks off, and Nicole’s left with the awkward task of telling Bella her dad is some kind of beer soaked scumbag
Wendy summons Jasmine and Evan, and totally lays the responsibility for her bitchfit at Vasa on them, which is really bad parenting. Like, maybe it’s her own fault she’s this huge marauding bitch? I don’t know
Paige is hangin with Chris talking about “main arteries” and some bullshit while Hunter ferries old men around the hospital. But he just can’t resist chiming in like an asshole and being “oh yeah actually I know more than you bitch”, and just lay off buddy
Ula and Phoenix are sitting metres away from eachother and having this excruciating text conversation:
Evan and Jasmine bust in and start acting like jerks, then Evan makes a reference to crack cocaine and everyone argues about Vasa and Murray making out. Then Ula leaves. Hey sorry I’m not really paying much attention tonight, it’s real hard to divide my attention between between Shortland Street and the Missy Elliot videos currently playing on our TV.
Sarah goes up to Tracey and with no regard for social norms whatsoever starts yelling at her about how she wants TK back. Tracey’s like “god shut up leave me alone alright?”
Over at the IV, Brodie has to be coerced into accepting money when people buy drinks. Because you know, he’s real good at running a business and stuff. Then Hunter goes over to Chris and Callum and hey presto he’s back in med school. This episode’s really weird. Heaps of really (un?)intentionally funny stuff, like people just walking off in the middle of conversations and stuff
Evan busts into the bar and yells at Murray for cheating on Wendy in front of like, everyone. Murray’s real humiliated. Jesus, Missy Elliot is incredible.
Sarah busts in on TK’s office and starts desperately pleading at him to take her back so they can be together 4-eva. He responds by breathing heavily and looking really intensely at her. She’s like
More people being angry at Murray for macking on Vasa. Seriously, he should be like, high-fived and stuff. Wish I could mack on Vasa.
Sarah’s trying to roll a guy called Mr Whore over, but she can’t because she’s too pregnant and pregnant people can’t do anything
btw, you’re welcome, New Zealand.
Shavaughn from What Now pops in and help her roll over Mr Whore and Sarah’s like “nah don’t touch me” and shuts the curtain on her face for pretty much no reason ho ho ho
Paige pops in to tell Hunter about how to be a doctor again. Her hot tip is to take prescription meds to study but because he’s a massive pussy he just reacts by being a bit angry. Then he’s happy.
Ula goes home to Vasa, who wastes no time in yelling at her, because her head’s shaped like a bean, or something. Then people start throwing rocks through the window because hey, why not? Someone broke our letterbox like a month ago, it was bullshit
TK is sitting staring straight ahead when Shavaughn from What Now comes home. It looks like he’s about to dump her: all the signs are there: heavy breathing, intensely crazy eyes, compulsive lip-licking. But no – it’s a fake-out. Just then he proposes and yeah that’s real exciting etc I hope she accepts man I want to take a nap
Yesterday’s press release from TVNZ on ratings for TV3′s 60 Minutes is the perfect example of statistics gone bad. Really bad.
TVNZ claims that 60 Minutes had an average audience of 130,060 in April, quoting Nielsen TAM (5+). We publish these same ratings each day on Throng, and based on the figures we have been sent, the average audience was approximately 257,000. TVNZ’s figure is roughly half that!
The press release gets even more dramatic by saying 60 Minutes has lost “almost 300,000 viewers per week since February”. Hold on a minute: that’s an awful lot of viewers to be losing. With over 8 weeks in March and April, that would have given 60 Minutes over 2.4 million viewers in February – more than the total number of Kiwis watching the Royal Wedding!
“[60 Minutes] had an average of 422,120 viewers watching each week in February” is misleading as there was only one episode of show screened in February! It was a special 30 minute Christchurch earthquake special on the day after the quake, so not surprising that it rated so highly.
Whenever statistics show “significant change”, you sure better double and triple check your figures before putting out a press release about them. According to ratings data, 60 Minutes increased its average viewership in April as compared with those in March.
TVNZ starts their release by saying “There’s only one significant change in the news and current affairs viewership according to the monthly ratings data released…” Yes, and it’s nothing to do with 60 Minutes…
Normally TVNZ are pretty good with their ratings figures, not so this time.
This is the clear bad stats of the week winner.
1. One News
2. Hyundai Country Calendar
3. Super Rugby
4. 3 News
5. I Am Legend
1. CSI:NY
2. C.S.I
3. Whitechapel
4. Law & Order Los Angeles
5. Saving Gen-Y
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