In light of Mediaworks’ announcement that they are changing the audience targets for their channels, this raises some interesting questions as to what shows will go where and how these changes might affect existing shows.
With TV3 targeting a slightly older demographic – the same 25-54 target demo as TV One – this would suggest that the early evening line up is about to receive a major overhaul.
Home and Away would arguably be better suited to an early evening line up on FOUR. If these changes are as bold as they appear on paper, then the 7pm slot would be perfect for the soap.
TVNZ have had great trouble with their lead ins to ONE News over the years but Masterchef appears to have been their 5:30pm silver bullet. What a new look TV3 would put in its place is anybody’s guess. Whatever it is, it would need to be good.
Will these changes see 3 News be cut to a 30 minute bulletin? It’s been regularly discussed and these changes could easily be the catalyst that sees them implemented.
With the slightly older audience target, does this also mean that we’d see less of an entertainment focus on 3 News?
The same question probably applies to Campbell Live too. Do these changes indicate a tolling bell for the show or would it simply mean a major overhaul? In any case, again this would seem like the perfect opportunity to mix things up.
Mediaworks have said that any changes will be subtle and over time but really they need to bold in order to increase their channel share.
In any case, it sounds as though Jason Paris has been hard at work coming up with a new strategy that will turn the network around. The real question is whether they actually have the ability to successfully implement it. Is this merely just another splash of paint or are the rusty girders that have been buckling under enormous weight for some time now about to be replaced? Time will tell…