Apparently there is some US research that shows that despite the hundreds of TV channels available, the average number that viewers watch in a week is still around 15, with three or four firm favourites.
TV3′s new chief executive, Jason Paris, believes that indicates channel loyalty. I’d suggest it has more to do with laziness.
People don’t really care for channels, they care for content. Once they’ve had their dose of desired content they’ve generally created an indentation in their sofas so comfortable that it would seem obscene to vacate it in search of the remote.
If there is any loyalty, it is to the level of quality original programming that a channel produces. The rest just play reruns don’t they?
But you can’t really expect that Mr Paris honestly believes that there really is channel loyalty anymore though can you? What with all the shuffling and reshuffling of shows like the Emmy award winning, here one minute gone the next, Top Chef. If loyalty did exist, you could almost get the sense that there were things going on to deliberately try and undermine it.
Sunrise had a fairly loyal audience too. All 20,000 of them. However, they also became victim to the almighty dollar.
Perhaps that’s just the kind of justification they have at TV3 as to why they continually get nailed by TVNZ. People are just too loyal to the state broadcaster. We all know that’s not true though. They have plenty of great content. They just fail to consistently market and deliver it well. I guess that’s a problem of being owned by an entity that really has no loyalty to the industry in the first place.
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