Here is something to ponder. Mediaworks tell us that House of Cards is the #1 program on their ondemand service and has had more than 110,000 streams. Let’s put some perspective on that number. Week one, the award winning drama from Netflix had an average audience of 26,710 viewers. An additional 12,100 viewers recorded it and watched it over the next week, meaning that 31% of the total audience timeshifted the program. This week, the second episode rated even lower.
Let’s assume for a minute that half of the streams were from dedicated fans, desperate to finally view the series, and have binged on it and now seen it all. This would equate to about 4,230 people. Even if everyone who was watching the show on demand had seen every episode, the total number of people doesn’t even hit 8,500 viewers. Hardly the stuff you’d write home about, and yet here we are…
Emmy-award winning Netflix series House of Cards is driving strong uptake for MediaWorks’ rebranded video ondemand service 3NOW.
Kiwis have embraced 3NOW as the new way to catch up with their favourite TV3 and FOUR television shows on multiple platforms. The 3NOW Apps for mobile, tablet and Samsung Smart TVs have been downloaded more than 134,500 times since its February 23 launch. Continue reading »