The information in this post was based on incorrect ratings data provided by Nielsen TAM. The correct analysis can be found here.
If you thought last week’s ratings for TV3’s new cooking show were bad for Sunday night in prime time, this week’s are even worse. Last night, The Great Food Race only managed to draw an average audience of 116,560 viewers. This was down 22% on its debut last week. Further more, the difference between the audiences for it and Masterchef New Zealand increased with TV One drawing more than three times the audience this week. It was, however, bad news for the networks overall last night. Despite trouncing the competition, Masterchef New Zealand slumped to its lowest rating in 5 seasons Continue reading »