Here are the results for Day 19 ratings of the 2011 Rugby World Cup.

15:30 Australia 68 vs Russia 22
Live: Sky Sport 1: 179,810
Delayed: Maori Television: <38,381

18:00 Tonga 19 vs France 14
Live: Sky Sport 1: 337,130
Delayed: Maori Television: 108,650

20:30 England 16 vs Scotland 12
Live: Sky Sport 1: 539,080
Delayed: Maori Television: 126,520

Source: Nielsen Television Audience Measurement, All 5+

Freeview

Most watched

  1. One News: 603,800 (TV ONE, 6:00pm – 7:00pm)
  2. RWC 2011 Live: 539,080 (SKY Sport 1, 8:30pm – 10:15pm)
  3. Get Fresh with Al Brown: 452,630 (TV ONE, 7:00pm – 7:30pm)
  4. RWC 2011 Post Game: 389,570 (SKY Sport 1, 7:50pm – 8:10pm)
  5. Help! My House is Falling Down: 371,120 (TV ONE, 7:30pm – 8:35pm)

Most watched evening (7.30pm – 11pm)

  1. RWC 2011 Live: 539,080 (SKY Sport 1, 8:30pm – 10:15pm)
  2. RWC 2011 Post Game: 389,570 (SKY Sport 1, 7:50pm – 8:10pm)
  3. Help! My House is Falling Down: 371,120 (TV ONE, 7:30pm – 8:35pm)
  4. RWC 2011 Pre Game: 370,420 (SKY Sport 1, 8:15pm – 8:30pm)
  5. Wild Hogs: 300,350 (TV2, 8:30pm – 10:30pm)

Most watched daytime (9am – 5pm)

  1. Rural Delivery: 123,150 (TV ONE, 9:00am – 9:30am)
  2. The X Factor USA: 113,410 (TV3, 1:55pm – 3:55pm)
  3. America’s Funniest HV: 104,800 (TV2, 4:35pm – 5:00pm)
  4. Zeke And Luther: 97,970 (TV2, 9:05am – 9:30am)
  5. Come Dine With Me: 86,900 (TV ONE, 9:30am – 12:05pm)

Most watched on TV ONE

  1. One News: 603,800 (6:00pm – 7:00pm)
  2. Get Fresh with Al Brown: 452,630 (7:00pm – 7:30pm)
  3. Help! My House is Falling Down: 371,120 (7:30pm – 8:35pm)
  4. Annabel Langbein The Free: 200,010 (5:30pm – 6:00pm)
  5. Until Proven Innocent: 165,920 (8:35pm – 10:15pm)

Most watched on TV2

  1. Wild Hogs: 300,350 (8:30pm – 10:30pm)
  2. The Voice: 295,150 (7:30pm – 8:30pm)
  3. Motorway Patrol: 223,000 (7:00pm – 7:30pm)
  4. America’s Funniest Home Videos: 149,940 (6:30pm – 7:00pm)
  5. Lethal Weapon: 135,500 (10:30pm – 12:45am)

Most watched on TV3

  1. 3 News: 272,240 (6:00pm – 7:00pm)
  2. Outdoors with Geoff: 196,670 (5:30pm – 6:00pm)
  3. The ITM Fishing Show: 152,430 (7:00pm – 7:30pm)
  4. The Mummy Returns: 126,730 (8:35pm – 11:05pm)
  5. The X Factor USA: 113,410 (1:55pm – 3:55pm)

Most watched on FOUR

  1. Balto: 115,790 (6:30pm – 8:10pm)
  2. Kappa Mikey: 61,920 (9:15am – 9:40am)
  3. Power Rangers Samurai: 58,600 (9:40am – 10:05am)
  4. The Twisted Whiskers Show: 55,020 (8:35am – 8:45am)
  5. Sticky TV: 51,530 (8:05am – 8:35am)

Most watched on PRIME

  1. Midsomer Murders: 159,650 (8:35pm – 10:35pm)
  2. Prime Evening News: 149,020 (5:30pm – 6:00pm)
  3. Downton Abbey: 58,710 (7:30pm – 8:35pm)
  4. Surf Patrol: 54,770 (7:00pm – 7:30pm)
  5. Mad Men: 42,190 (10:35pm – 11:35pm)

Most watched on Maori TV

  1. Saturday Feature: 183,510 (9:00pm – 10:40pm)
  2. RWC 2011 Delayed: 126,520 (11:15pm – 12:55am)
  3. RWC 2011 Post Game: 113,980 (12:55am – 1:05am)
  4. RWC 2011 Pre Game: 109,610 (11:00pm – 11:15pm)
  5. Pacific Pulse: 77,460 (10:40pm – 11:00pm)

Most watched on SKY Sport 1

  1. RWC 2011 Live: 539,080 (8:30pm – 10:15pm)
  2. RWC 2011 Post Game: 389,570 (7:50pm – 8:10pm)
  3. RWC 2011 Pre Game: 370,420 (8:15pm – 8:30pm)
  4. RWC 2011 Live: 337,130 (6:00pm – 7:50pm)
  5. RWC 2011 Live: 179,810 (3:30pm – 5:10pm)

Most watched on SKY Movies 2

  1. The Spy Next Door: 30,000 (4:55pm – 6:25pm)

Head to head

  • One News (6:00pm – 7:00pm): 603,800
  • 3 News (6:00pm – 7:00pm): 272,240

Biggest increases (previous week)

  1. Midsomer Murders: PRIME 159650 – up from 52840 (8:35pm – 10:35pm)
  2. Help! My House is Falling Down: TV ONE 371120 – up from 264700 (7:30pm – 8:35pm)
  3. RWC 2011 Highlights: TV ONE 161690 – up from 84680 (10:15pm – 10:45pm)
  4. I Am TV: TV2 76970 – up from 34340 (10:00am – 11:00am)
  5. Zeke And Luther: TV2 97970 – up from 60010 (9:05am – 9:30am)

Biggest decreases (previous week)

  1. Annabel Langbein The Free: TV ONE 200010 – down from 299850 (5:30pm – 6:00pm)
  2. According to Jim: TV2 95790 – down from 169470 (5:30pm – 6:00pm)
  3. Chuggington: TV2 29060 – down from 78620 (6:50am – 7:00am)
  4. Melissa & Joey: TV2 111520 – down from 152220 (5:00pm – 5:30pm)
  5. Fish Hooks: TV2 41660 – down from 77170 (7:10am – 7:40am)

New

  1. Hamish & Andy’s Gap Year: TV3 (7:30pm – 8:35pm)
  2. The Voice: TV2 (7:30pm – 8:30pm)
  3. NZ Documentary: Maori TV (8:00pm – 9:00pm)
  4. Wild Hogs: TV2 (8:30pm – 10:30pm)
  5. Until Proven Innocent: TV ONE (8:35pm – 10:15pm)
  6. Saturday Feature: Maori TV (9:00pm – 10:40pm)
  7. Pacific Pulse: Maori TV (10:40pm – 11:00pm)

Channel Share (All Day)

  • SKY Network: 42.3%
  • TV ONE: 17.1%
  • TV2: 13.7%
  • TV3: 9.5%
  • Maori TV: 4.4%
  • Other TV Channels: 4.3%
  • PRIME: 4.3%
  • FOUR: 3.6%

Source: Nielsen Television Audience Measurement, All 5+

Freeview

Most watched

  1. One News: 563,650 (TV ONE, 6:00pm – 7:00pm)
  2. Shortland Street: 432,690 (TV2, 7:00pm – 7:30pm)
  3. RWC 2011 Live: 428,440 (SKY Sport 1, 8:35pm – 10:25pm)
  4. Close Up: 403,010 (TV ONE, 7:00pm – 7:30pm)
  5. RWC 2011 Live: 358,560 (Maori TV, 8:35pm – 10:25pm)

Most watched evening (7.30pm – 11pm)

  1. RWC 2011 Live: 428,440 (SKY Sport 1, 8:35pm – 10:25pm)
  2. RWC 2011 Live: 358,560 (Maori TV, 8:35pm – 10:25pm)
  3. The X Factor USA: 358,530 (TV3, 7:30pm – 9:30pm)
  4. Harry Potter and the Philosoph: 292,790 (TV2, 7:30pm – 10:40pm)
  5. RWC 2011 Pre Game: 226,640 (SKY Sport 1, 8:15pm – 8:35pm)

Most watched daytime (9am – 5pm)

  1. ONE News Midday: 125,550 (TV ONE, 12:00pm – 12:30pm)
  2. Emmerdale: 117,680 (TV ONE, 12:30pm – 12:55pm)
  3. Emmerdale: 114,430 (TV ONE, 1:00pm – 1:30pm)
  4. The Erin Simpson Show: 105,120 (TV2, 4:30pm – 5:00pm)
  5. Come Dine With Me: 95,360 (TV ONE, 1:30pm – 2:00pm)

Most watched on TV ONE

  1. One News: 563,650 (6:00pm – 7:00pm)
  2. Close Up: 403,010 (7:00pm – 7:30pm)
  3. Rugby World Cup 2011 Tonight: 219,090 (7:30pm – 8:35pm)
  4. MasterChef Australia: 179,240 (4:55pm – 6:00pm)
  5. Breakfast: 145,420 (8:00am – 9:00am)

Most watched on TV2

  1. Shortland Street: 432,690 (7:00pm – 7:30pm)
  2. Harry Potter and the Philosoph: 292,790 (7:30pm – 10:40pm)
  3. F.R.I.E.N.D.S: 134,100 (6:35pm – 7:00pm)
  4. Supernatural: 129,020 (10:40pm – 11:40pm)
  5. America’s Funniest HV: 123,550 (5:05pm – 5:30pm)

Most watched on TV3

  1. The X Factor USA: 358,530 (7:30pm – 9:30pm)
  2. 3 News: 248,970 (6:00pm – 7:00pm)
  3. Campbell Live: 237,760 (7:00pm – 7:30pm)
  4. 7 Days: 210,030 (9:30pm – 10:00pm)
  5. Home and Away: 154,660 (5:30pm – 6:00pm)

Most watched on FOUR

  1. The Simpsons: 77,230 (7:00pm – 7:30pm)
  2. Family Guy: 73,480 (7:30pm – 8:00pm)
  3. Aliens: 55,850 (8:30pm – 11:10pm)
  4. Better Off Ted: 44,110 (8:00pm – 8:30pm)
  5. That ’70s Show: 43,320 (6:30pm – 7:00pm)

Most watched on PRIME

  1. Prime Evening News: 112,950 (5:30pm – 6:00pm)
  2. Human Planet: 87,100 (7:30pm – 8:30pm)
  3. Millionaire Hot Seat: 52,370 (7:00pm – 7:30pm)
  4. Deal Or No Deal: 49,970 (5:00pm – 5:30pm)
  5. Deal or No Deal: 49,840 (6:00pm – 6:30pm)

The Crowd Goes Wild: 35,060 (6:30pm – 7:00pm)

Most watched on Maori TV

  1. RWC 2011 Live: 358,560 (8:35pm – 10:25pm)
  2. RWC 2011 Post Game: 136,110 (10:25pm – 10:45pm)
  3. RWC 2011 Pre Game: 95,560 (8:00pm – 8:35pm)

Most watched on SKY Sport 1

  1. RWC 2011 Live: 428,440 (8:35pm – 10:25pm)
  2. RWC 2011 Pre Game: 226,640 (8:15pm – 8:35pm)
  3. RWC 2011 Post Game: 129,850 (10:25pm – 10:55pm)
  4. RWC 2011 Preview: 63,960 (7:00pm – 8:10pm)
  5. Red Bull Chronicles: 24,180 (11:00pm – 11:25pm)

Most watched on TV3 Plus 1

  1. 7 Days: 24,240 (10:30pm – 11:00pm)

Head to head

  • Breakfast (6:30am – 6:55am): 77,450
  • Breakfast (7:00am – 7:55am): 142,350
  • Breakfast (8:00am – 9:00am): 145,420
  • 3 News Firstline (6:25am – 7:00am): 30,740
  • 3 News Firstline (7:00am – 8:00am): 35,250
  • 3 News Firstline (8:00am – 8:30am): 25,180
  • AMP Business (6:00am – 6:30am): 36,680
  • ONE News Midday (12:00pm – 12:30pm): 125,550
  • 3 News at 12 (12:00pm – 12:30pm): 29,230
  • One News (6:00pm – 7:00pm): 563,650
  • 3 News (6:00pm – 7:00pm): 248,970
  • Close Up (7:00pm – 7:30pm): 403,010
  • Campbell Live (7:00pm – 7:30pm): 237,760
  • Tonight (10:30pm – 10:45pm): 117,720
  • Nightline (10:30pm – 11:00pm): 141,500

Biggest increases (previous week)

  1. Supernatural: TV2 129020 – up from 64370 (10:40pm – 11:40pm)
  2. America’s Funniest HV: TV2 123550 – up from 97530 (5:05pm – 5:30pm)
  3. Campbell Live: TV3 237760 – up from 211840 (7:00pm – 7:30pm)
  4. Frasier: TV3 42860 – up from 37880 (3:30pm – 4:00pm)
  5. The Crowd Goes Wild: PRIME 35060 – up from 30710 (6:30pm – 7:00pm)

Biggest decreases (previous week)

  1. The Jono Project: TV3 100320 – down from 246270 (10:00pm – 10:30pm)
  2. Shortland Street: TV2 432690 – down from 572430 (7:00pm – 7:30pm)
  3. 7 Days: TV3 210030 – down from 331220 (9:30pm – 10:00pm)
  4. The X Factor USA: TV3 358530 – down from 437730 (7:30pm – 9:30pm)
  5. One News: TV ONE 563650 – down from 639710 (6:00pm – 7:00pm)

New

  1. Rugby World Cup 2011 Tonight: TV ONE (7:30pm – 8:35pm)
  2. Human Planet: PRIME (7:30pm – 8:30pm)
  3. Harry Potter and the Philosoph: TV2 (7:30pm – 10:40pm)
  4. RWC 2011 Pre Game: Maori TV (8:00pm – 8:35pm)
  5. The Jonathan Ross Show: TV ONE (8:35pm – 9:30pm)
  6. RWC 2011 Live: Maori TV (8:35pm – 10:25pm)
  7. Unzipped: TV ONE (9:30pm – 10:00pm)
  8. Wife Swap: PRIME (9:30pm – 10:30pm)
  9. How The Other Half Lives: TV ONE (10:00pm – 10:30pm)
  10. RWC 2011 Post Game: Maori TV (10:25pm – 10:45pm)
  11. Tonight: TV ONE (10:30pm – 10:45pm)
  12. RWC 2011 Pre Game: TV ONE (10:45pm – 11:00pm)

Channel Share (All Day)

  • SKY Network: 32.8%
  • TV ONE: 19.9%
  • TV2: 16.1%
  • TV3: 14.4%
  • Maori TV: 6.5%
  • FOUR: 3.4%
  • Other TV Channels: 3.2%
  • PRIME: 2.8%

Source: Nielsen Television Audience Measurement, All 5+

Here are the results for Day 18 ratings of the 2011 Rugby World Cup.

20:30 South Africa 13 vs Samoa 5
Live: Sky Sport 1: 428,440
Live: Maori Television: 358,560 

Source: Nielsen Television Audience Measurement, All 5+

Sky TV has snapped up the broadcast rights to New Zealand’s two premiere tennis tournaments.

Both the women’s ASB Classic and the men’s Heineken Open will now be screened on Sky TV for the next five years at least.

Auckland Tennis today announced the deal, which will see all centre court matches screened live and uninterrupted from the start of play at 1pm through until the last game of the day.

Prime will carry a highlights package that will screen daily as part of the coverage.

Tennis Auckland chief executive Robyn Kiddle said: ‘We know New Zealand is a strong sports viewing nation and this is supported by the fact that Sky is now available in nearly 50 per cent of our homes. 

”For the first time in the history of these international tournaments, we are able to offer complete and uninterrupted coverage of all centre court games.” 

TVNZ has held the broadcast right for the previous two tournaments.

Source: Stuff

Freeview

Most watched

  1. One News: 645,350 (TV ONE, 6:00pm – 7:00pm)
  2. Close Up: 463,300 (TV ONE, 7:00pm – 7:30pm)
  3. Coronation Street: 458,730 (TV ONE, 7:30pm – 8:30pm)
  4. Random Breath Testing: 448,160 (TV2, 8:00pm – 8:30pm)
  5. Shortland Street: 446,740 (TV2, 7:00pm – 7:30pm)

Most watched evening (7.30pm – 11pm)

  1. Coronation Street: 458,730 (TV ONE, 7:30pm – 8:30pm)
  2. Random Breath Testing: 448,160 (TV2, 8:00pm – 8:30pm)
  3. Police Ten 7: 435,950 (TV2, 7:30pm – 8:00pm)
  4. 24 Hours In A&E: 373,420 (TV ONE, 8:30pm – 9:35pm)
  5. The X Factor USA: 340,810 (TV3, 7:30pm – 9:30pm)

Most watched daytime (9am – 5pm)

  1. ONE News 4:30: 118,570 (TV ONE, 4:30pm – 4:55pm)
  2. ONE News Midday: 103,550 (TV ONE, 12:00pm – 12:30pm)
  3. Emmerdale: 94,760 (TV ONE, 12:30pm – 12:55pm)
  4. The Erin Simpson Show: 89,320 (TV2, 4:00pm – 4:00pm)
  5. Good Morning: 86,260 (TV ONE, 9:00am – 12:00pm)

Most watched on TV ONE

  1. One News: 645,350 (6:00pm – 7:00pm)
  2. Close Up: 463,300 (7:00pm – 7:30pm)
  3. Coronation Street: 458,730 (7:30pm – 8:30pm)
  4. 24 Hours In A&E: 373,420 (8:30pm – 9:35pm)
  5. Motorway Cops: 246,800 (9:35pm – 10:45pm)

Most watched on TV2

  1. Random Breath Testing: 448,160 (8:00pm – 8:30pm)
  2. Shortland Street: 446,740 (7:00pm – 7:30pm)
  3. Police Ten 7: 435,950 (7:30pm – 8:00pm)
  4. Embarrassing Fat Bodies: 253,450 (8:30pm – 9:35pm)
  5. 20/20: 246,080 (9:35pm – 10:35pm)

Most watched on TV3

  1. The X Factor USA: 340,810 (7:30pm – 9:30pm)
  2. 3 News: 264,900 (6:00pm – 7:00pm)
  3. Campbell Live: 214,460 (7:00pm – 7:30pm)
  4. Rove LA: 186,880 (9:30pm – 10:30pm)
  5. Home and Away: 163,030 (5:30pm – 6:00pm)

Most watched on FOUR

  1. The Simpsons: 94,880 (7:00pm – 7:30pm)
  2. Family Guy: 79,580 (7:30pm – 8:00pm)
  3. Futurama: 77,870 (8:30pm – 9:00pm)
  4. South Park: 75,180 (9:30pm – 10:00pm)
  5. Neighbors From Hell: 70,860 (9:00pm – 9:30pm)

Most watched on PRIME

  1. Prime Evening News: 130,830 (5:30pm – 6:00pm)
  2. Doctor Who: 102,210 (8:35pm – 9:35pm)
  3. Deal or No Deal: 87,290 (5:00pm – 5:30pm)
  4. Torchwood Miracle Day: 82,580 (9:35pm – 10:40pm)
  5. Mythbusters: 76,960 (7:30pm – 8:30pm)

The Crowd Goes Wild: 43,600 (6:30pm – 7:00pm)

Most watched on Maori TV

  1. Hunting Aotearoa: 73,520 (9:30pm – 10:00pm)
  2. Hyundai Code: 47,500 (8:30pm – 9:30pm)
  3. Boil Up: 39,160 (10:00pm – 10:30pm)

Most watched on the BOX

  1. Law & Order Criminal Intent: 59,330 (8:30pm – 9:30pm)
  2. Law & Order Criminal Intent: 52,050 (9:30pm – 10:30pm)
  3. Law & Order: 31,420 (10:30pm – 11:30pm)
  4. NCIS: 31,040 (7:30pm – 8:30pm)

Most watched on SKY Sport 1

  1. NRL Grand Final Breakfast: 29,520 (8:30pm – 9:25pm)

Head to head

  • Breakfast (6:30am – 6:55am): 77,780
  • Breakfast (7:00am – 7:55am): 156,550
  • Breakfast (8:00am – 9:00am): 157,370
  • 3 News Firstline (6:00am – 6:30am): 26,440
  • 3 News Firstline (6:30am – 7:00am): 27,000
  • 3 News Firstline (7:00am – 8:00am): 23,970
  • AMP Business (6:00am – 6:30am): 26,420
  • ONE News Midday (12:00pm – 12:30pm): 103,550
  • 3 News at 12: No information available.
  • One News (6:00pm – 7:00pm): 645,350
  • 3 News (6:00pm – 7:00pm): 264,900
  • Close Up (7:00pm – 7:30pm): 463,300
  • Campbell Live (7:00pm – 7:30pm): 214,460
  • Tonight (10:45pm – 11:15pm): 129,220
  • Nightline (10:30pm – 11:00pm): 144,730

Biggest increases (previous week)

  1. Random Breath Testing: TV2 448160 – up from 405720 (8:00pm – 8:30pm)
  2. 20/20: TV2 246080 – up from 211030 (9:35pm – 10:35pm)
  3. Breakfast: TV ONE 157370 – up from 128150 (8:00am – 9:00am)
  4. 24 Hours In A&E: TV ONE 373420 – up from 346530 (8:30pm – 9:35pm)
  5. Embarrassing Fat Bodies: TV2 253450 – up from 232680 (8:30pm – 9:35pm)

Biggest decreases (previous week)

  1. Shortland Street: TV2 446740 – down from 617840 (7:00pm – 7:30pm)
  2. 3 News: TV3 264900 – down from 387840 (6:00pm – 7:00pm)
  3. Police Ten 7: TV2 435950 – down from 531260 (7:30pm – 8:00pm)
  4. Home and Away: TV3 163030 – down from 257380 (5:30pm – 6:00pm)
  5. One News: TV ONE 645350 – down from 715310 (6:00pm – 7:00pm)

New

  1. Boil Up: Maori TV (10:00pm – 10:30pm)

Channel Share (All Day)

  • TV ONE: 28.3%
  • SKY Network: 25.5%
  • TV2: 17.5%
  • TV3: 14.3%
  • PRIME: 5%
  • Other TV Channels: 4%
  • FOUR: 3.9%
  • Maori TV: 1%

Source: Nielsen Television Audience Measurement, All 5+

Kutcher plugs companies on Two and a Half Men

Ashton Kutcher has caused a bit of a stir in his second episode on Two and a Half Men thanks to a bunch of stickers on his character’s laptop. The stickers were for companies in which Kutcher himself has a stake and CBS apparently had no idea.

Fey and Longoria highest-paid actresses

Tina Fey and Eva Longoria have been named TV’s highest-paid actresses. The pair are said to have earned $13 million each between May 2010 and May 2011.

Director developing new series

Easy A and Friends With Benefits director Will Gluck is working on a new comedy for the Fox network. The show is described as a “family comedy” that will examine relationships with neighbours and the “American Dream”.

Monk returning to Grey’s

Reports are suggesting that actress Debra Monk will reprise her role in Grey’s Anatomy. The actress, who plays the mother of George, was last seen on the show in 2009.

 

TV ONE’s warming up for the business end of the RWC by unleashing a live prime time rugby show on Friday nights.

RWC 2011 – TONIGHT has been brought forward and the game extended to 60 minutes.  Kick-off is now scheduled for 7:30pm tomorrow night (Friday 30th September).

Host Martin Devlin will be joined by a squad of rugby celebrities and experts starting with TVNZ’s RWC commentary team from North Harbour Stadium. 

Andrew Saville and former All Blacks Jeff Wilson and Taine Randell will be coming to you live from the sideline just ahead of the South Africa v Samoa clash. 

STARTING XV:
The Topp Twins yet-to-be-capped propping duo of Ken & Ken join the social commentary from Christchurch.

Fan Ambassador Rod Cheeseman is on tour and will report in from some far flung fan zone while Leigh Hart takes an “off the wall” look at the RWC.  

INVITATION TEAM:
Special guests tomorrow night include former Welsh Captains Emyr Lewis & Michael Owen.  

MEDIA SCRUM:
London Evening Standard rugby journalist Chris Jones and Welsh TV commentator Wyn Gruffydd make up the small but outspoken media scrum. 

RUGBY ROCKSTAR:
And this Friday night’s rugby rockstar is former England international and British & Irish Lion, Martin Bayfield.  The English Lock’s now a motivational speaker – he talks quarter finals and the chances of the RWC heading back to the home of rugby at the end of October. 

Live music by ‘The Peter Urlich Band’.

RWC 2011 – TONIGHT ‘Extended edition’

7:30-8:30pm Friday nights on TV ONE

 

Loads of discussion everywhere about Coronation moving to 5:30pm. Here’s the NewstalkZB story from this morning

There’s doubt that TVNZ’s controversial Coronation Street move will boost viewer numbers leading into the news.

The soap will be on five days a week at 5.30pm, head to head with TV3′s soap Home and Away.

Regan Cunliffe from Throng.co.nz says moving it to and replacing the 7:30pm time slot with MasterChef is aimed squarely at pulling in high-spending younger viewers.

“I wouldn’t necessarily say that it’s a smart move to put Coronation Street where they have but certainly as far as Masterchef is concerned I think they’ll be on to a winner there,” he told Newstalk ZB’s Mike Hosking.

“It’s all about getting the ad revenue and that’s where the numbers are and the target demographic now.”

AUDIO: Regan Cunliffe from Throng.co.nz talks to Mike Hosking

Mr Cunliffe says the move will annoy older viewers, but TVNZ doesn’t care because they’re outside the demographic aimed at by advertisers.

“By making a decision like this, they’re effectively saying if you’re over 55 we don’t care, if you’ve been a loyal TV watcher for the last 30 years and we’ve been enjoying making lots of ad revenue off you, thanks but it doesn’t matter.”

He says already there’s been ballistic reaction from loyal viewers which is all good publicity for TVNZ.

An online petition has been launched by fans of Coronation Street against TVNZ’s decision to move the British soap to 5.30pm.

By this morning, the petition had over 1500 signatures from fans that are angry with the broadcaster for moving Coronation Street to an earlier time in order to promote MasterChef Australia to the primetime 7.30pm slot.

TVNZ has yet to confirm whether or not Coronation Street will return to the 7.30pm slot when MasterChef concludes in November.

A spokesperson for the broadcaster is urging Coro fans to focus on the positive, the fact that they will get an extra half hour of the soap each week. An omnibus will be screened on Saturdays also.

The schedule changes begin on October 17.

Source: Stuff