Nielsen have released some interesting data for advertisers who have spent the most on TV ads during the Superbowl in the US.

The top 10 advertisers from 2009 – 2013 are:

ANHEUSER-BUSCH$149 M
PEPSICO INC.$97 M
COCA-COLA CO.$62 M
VOLKSWAGEN$57 M
FIAT SPA.$55 M
GENERAL MOTORS CO.$43 M
WALT DISNEY CO.$40 M
HYUNDAI MOTOR CO.$39 M
COMCAST CORP.$37 M
NATL AMUSEMENTS INC.$35 M

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Most watched

  1. One News: 636,830 (TV ONE, 6:00pm – 7:00pm)
  2. Shortland Street: 609,410 (TV2, 7:00pm – 7:35pm)
  3. MasterChef New Zealand: 420,210 (TV ONE, 7:30pm – 8:35pm)
  4. The Middle: 386,900 (TV2, 7:35pm – 8:05pm)
  5. Seven Sharp: 383,800 (TV ONE, 7:00pm – 7:30pm)

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Another day, another thread to discuss whatever it is that’s on your mind about TV.

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In tonight’s episode a killer confesses. Continue reading »

rachel_smalleyAfter Mediaworks decided to bring The Nation in house at the end of last year, it appears as though locking down Rachel Smalley as host for the show hasn’t eventuated as she’s now joined the hosting team for TV One’s Q+A.

TVNZ’s successful Q+A programme will return in 2014 with a strong line up for election year.

Rachel Smalley joins the presenting team alongside host Susan Wood, TVNZ political editor Corin Dann and deputy political editor Michael Parkin. As part of the News and Current Affairs team at TVNZ, Rachel will also have the opportunity to file stories for Sunday on TV ONE.

Q+A is New Zealand’s leading political programme, featuring an hour of live newsmaker interviews and political debate. The show will continue to be run by executive producer Maryanne Ahern who is joined by producer Claire Silvester. Continue reading »

Paul Henry returned to television last week with his new late night news show, The Paul Henry Show, which replaced Nightline on TV3.  There are a couple of comparisons to make, firstly compared to Nightline from last year and then against TV One’s late night news show Tonight.

The average audience for the first week of the show was 100,516 viewers per episode.  This was helped along by a strong debut of 143,690 viewers.  57% of the audience of the audience was gone by Friday though with only 61,380 viewers tuning in.

When we looked at the the debut numbersThe Paul Henry Show was up 79% on Nightline compared to the year before.  That is about where the good news ended though.

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Top 20 most time shifted shows

  1. Cars 2: 24320 (TV2, 7:00pm – 9:10pm)
  2. Oz the Great and Powerful: 23720 (SKY Movies Premiere, 8:35pm – 10:40pm)
  3. Year One: 22190 (TV2, 9:10pm – 11:05pm)
  4. Antiques Roadshow: 20330 (PRIME, 7:30pm – 8:30pm)
  5. The Chronicles of Narnia The Voyage: 14730 (TV3, 7:00pm – 9:20pm) Continue reading »

Both Seven Sharp and Campbell Live returned to our screens at 7pm last week.  It was a week earlier than when Seven Sharp first made an appearance in 2013 so the year on year comparisons won’t be for the exact same time period.  Let’s take a look at how they performed in their first week anyway.

Seven Sharp began the year with a new look hosting line up and delivered an average audience of 343,378 viewers per episode in the first week.  Last year the average audience for the show was 374,212 viewers per episode across the entire year.  The first week last year drew an average audience of 378,418 viewers but this included the initial debut peak.

Campbell Live drew an average audience of 205,890 viewers per episode, a little shy of 60% of the numbers that Seven Sharp did.  However, year on year, Campbell Live was up 13% on the same period last year so the news and current affair team at TV3 will certainly be happy with the numbers.

seven-sharp-vs-campbell-live-2014-1 Continue reading »