MTV Hits is set to launch in New Zealand on December 1 on SKY Channel 060.
MTV Hits is a 24-hour music channel designed specifically to showcase hit music catering to 13-24 year olds in an upbeat and interactive MTV environment.
Bringing the connection of social media platforms and the television screen to a new level, MTV Hits (SKY channel 060) is based upon the premise of aligning with audiences’ use of social media and building a “comMuniTV” where music lovers will have the opportunity to own, engage with and be part of the channel by creating play lists and even making on-screen appearances throughout the day via exclusive, first-run interactive programming.
Artists such as Rihanna, David Guetta, Jason Derulo, Justin Bieber, Katy Perry, Ke$ha, Lady Gaga, Usher, Jessica Mauboy, Guy Sebastian and B.O.B. will share the screen with New Zealand viewers as they create and influence content and comment on programming in real time, further blurring the lines where young people experience music — radio, television, online and live events.
MTV Hits can be seen in New Zealand from December 1 on SKY channel 060.
Commented Rebecca Batties, GM, Music Brands and Comedy Central, MTV Networks Australia & New Zealand: “The launch of MTV Hits on the Sky platform once again gives us the opportunity to bring great music into New Zealand homes. MTV Hits is a strong interactive channel that allows New Zealand viewers to connect with their favourite hits from around the world.”
Travis Dunbar, SKY’s Director of Entertainment Content is equally as excited about the addition of MTV Hits to MTV Networks New Zealand stable. “Given our longstanding relationship with MTV-Viacom networks and the incredibly successful recent launch of MTV Classic – which has genuinely been embraced by a wide variety of subscribers across all demos – we at SKY are excited to add MTV Hits to our music channel mix. The channel promises to be expertly targeted to its core audience and the introduction of both social media and interactive applications is sure to place MTV Hits in a truly unique position in the broadcasting landscape!”
MTV Hits will join MTV Classic (SKY channel 061) and Flagship channel MTV (SKY channel 014).
MTV Classic (SKY channel 061) is aimed at 24-40 year olds and designed specifically to showcase music and music-inspired entertainment centered on artists, genres and music programming from the 80s to the 00s.
MTV (SKY channel 014) – aimed at 16 – 29 year olds continuously evolves by fusing music with smash hit programming that connects with – and reflects – youth and youth culture. MTV is the home of first-run international blockbuster programming including Jersey Shore (which was the channel’s second most successful 2010 premiere after The Hills season 6 finale), in addition to Teen Moms, 16 & Pregnant and an exclusive, soon-to-be-announced reality commission.