The success of our women’s magazines depends on their ability to speak to the hopes, fears, desires and ambitions of kiwi women.
In New Zealand the market is crowded and fiercely competitive.
NZ Women’s Weekly which celebrates 80 years of publication this week, leads a bunch of titles, which constantly seek to gazumph each other with features detailing the hatches, matches, despatches, misdemeanours and peccadilloes of local and international celebrities.
The other potent driver of magazine sales is the guilt and envy women are encouraged to feel on a range of issues from body shape and size to job satisfaction, pay parity and equality of opportunity at work. Continue reading »