We received an email from the company that provides us with the rating data last night which is worth addressing.
We’ve had some queries on the differences between programme ratings that they get off Throng’s website vs. other sources, specifically on the 3 main FTA channels (TVOne, TV2, TV3).
The market’s been using TVOne*, TV2* and TV3* whereby ratings includes the Plus 1 channels (e.g. TVOne* = TVOne and TVOne Plus 1). I’d recommend that Throng use the * channels as well to provide a more accurate picture.
Throng uses the 5+ data for the timeslot that each show appears in on any given channel. We do not combine data from shows that screen at a different time on a different channel. While it may be commercially beneficial to provide an inflated number for the purpose of selling advertising, including the +1 data does not provide an accurate assessment of what people are choosing to view live.
Here is a scenario as an example: Continue reading »