We received an email from the company that provides us with the rating data last night which is worth addressing.

We’ve had some queries on the differences between programme ratings that they get off Throng’s website vs. other sources, specifically on the 3 main FTA channels (TVOne, TV2, TV3).

The market’s been using TVOne*, TV2* and TV3* whereby ratings includes the Plus 1 channels (e.g. TVOne* = TVOne and TVOne Plus 1). I’d recommend that Throng use the * channels as well to provide a more accurate picture.

Throng uses the 5+ data for the timeslot that each show appears in on any given channel.  We do not combine data from shows that screen at a different time on a different channel.  While it may be commercially beneficial to provide an inflated number for the purpose of selling advertising, including the +1 data does not provide an accurate assessment of what people are choosing to view live.

Here is a scenario as an example: Continue reading »

Masterchef NZ Series 5.Imagination TV.Judges & Contestants.11/9/13Donna Hay! What a legend. The lovely lady has mastered the art of  turning a few simple ingredients into a dish that tastes as good as it looks. It’s nice to see MasterChef New Zealand bringing in some of the heavy weights early in the piece too.

The challenge set is to make 2 cakes.  I’m cringing already after being sent home on a dessert challenge myself. Baking is a whole different ball game to cooking. If you’re not familiar with the techniques then chances are you’re going to make a mistake. Matt didn’t even know that the batter wasn’t supposed to be lumpy!

He then makes a mess of his oven and has to clean it up. I don’t think he realises that by doing so he’s let all the hot air out of the oven which is going to effect how the cake cooks. Continue reading »

Nielsen have released some interesting data for advertisers who have spent the most on TV ads during the Superbowl in the US.

The top 10 advertisers from 2009 – 2013 are:

ANHEUSER-BUSCH$149 M
PEPSICO INC.$97 M
COCA-COLA CO.$62 M
VOLKSWAGEN$57 M
FIAT SPA.$55 M
GENERAL MOTORS CO.$43 M
WALT DISNEY CO.$40 M
HYUNDAI MOTOR CO.$39 M
COMCAST CORP.$37 M
NATL AMUSEMENTS INC.$35 M

Continue reading »

Most watched

  1. One News: 636,830 (TV ONE, 6:00pm – 7:00pm)
  2. Shortland Street: 609,410 (TV2, 7:00pm – 7:35pm)
  3. MasterChef New Zealand: 420,210 (TV ONE, 7:30pm – 8:35pm)
  4. The Middle: 386,900 (TV2, 7:35pm – 8:05pm)
  5. Seven Sharp: 383,800 (TV ONE, 7:00pm – 7:30pm)

Continue reading »

Another day, another thread to discuss whatever it is that’s on your mind about TV.

Shortland Street Logo

In tonight’s episode a killer confesses. Continue reading »

rachel_smalleyAfter Mediaworks decided to bring The Nation in house at the end of last year, it appears as though locking down Rachel Smalley as host for the show hasn’t eventuated as she’s now joined the hosting team for TV One’s Q+A.

TVNZ’s successful Q+A programme will return in 2014 with a strong line up for election year.

Rachel Smalley joins the presenting team alongside host Susan Wood, TVNZ political editor Corin Dann and deputy political editor Michael Parkin. As part of the News and Current Affairs team at TVNZ, Rachel will also have the opportunity to file stories for Sunday on TV ONE.

Q+A is New Zealand’s leading political programme, featuring an hour of live newsmaker interviews and political debate. The show will continue to be run by executive producer Maryanne Ahern who is joined by producer Claire Silvester. Continue reading »