Apparently The X Factor New Zealand has set a whole bunch of engagement records that Mediaworks are rather proud of. Considering they’re a company in receivership, celebrating the fact that they’ve generated so much buzz across digital platforms that they don’t earn anything from should be taken with a grain of salt. Especially when the ratings haven’t been nearly as big as they should have been, with last weeks elimination being smashed by the Shortland Street feature on TV2, dropping to its lowest rating of the season, only one week from the grand finale.
It may be great that people are talking about their shows but rarely is any of the chatter generating revenue for them, let alone ratings. I rarely see anyone saying anything about The Big Bang Theory or Seven Sharp or most of the other shows on TVNZ channels and yet they usually rate higher.
But well done. I’m sure the banks are incredibly happy.