Last week I took a look at how Campbell Live has actually fared in 2013 and while Seven Sharp has dominated in the ratings, the outlook for TV3’s current affairs program was much better than it may have seemed.
Today we take a look at how Seven Sharp has performed compared to Close Up.
TVNZ had stated that the reason for the changes at 7pm were due to the declining ratings. In 2011, Close Up was down 1.5% on 2010. 2012, which may have been the clincher for the decision, saw a 7.6% decline in audience. 2013 really has been much, much worse for TVNZ though as the free fall hasn’t been stopped or even been slowed, it has sped up. In 2013, Seven Sharp has managed to lose 16.9% of the audience from 2012.
Seven Sharp has taken TV One from having an average audience of 453,104 viewers per episode in 2012 to 376,558 in 2013 – on average that’s 76,546 less viewers every single night in 2013 compared to how Close Up performed last year. Continue reading »