New Zealand will soon have its very own dedicated shopping channel on Sky TV.
The Shopping Channel will feature on Sky channel 18 from October 1, screening eight hours of live, locally produced television each day.
The content will also be streamed online, as well as be made available on YouTube and accessible via smartphones, tablets and on-demand.
Greg Partington, managing director of advertising firm Ogilvy, says his new channel will mark a change for retail in this country.
“We aim to produce compelling television, giving consumers access to the world of TV home shopping, providing New Zealand retailers, importers, entrepreneurs and inventors a venue to showcase and sell their products to the New Zealand shopper,” he says.
“Viewers can window shop on TV, purchase online, mobile or call centre and, through a collaboration with Mainfreight, will receive their purchase delivered promptly to their door. Continue reading »