In July of 2013, in the midst of a receivership, TV3 lost the Australian soap Home and Away as its lead in to 3 News. Home and Away had been long credited as setting up TV3’s nightly schedule with the audience that it delivered at 5:30pm sticking around for the rest of the evening.
In Home and Away’s absence, the first few weeks saw the average audience for the 5:30pm timeslot drop by more than three quarters. The flow on effect, however, wasn’t as significant with the average audience of 3 News down only 19%.
While 3 News had been impacted by the loss of Home and Away, Campbell Live was delivering audience levels that were 18% higher than its news bulletin lead in, a boost in part off the back of TVNZ’s initial attempt at rejuvenating their own 7pm time slot with Seven Sharp. Continue reading »