3 News

I don’t expect the media to get too excited about last night’s ratings as they’re too busy excitedly predicting the demise of Seven Sharp. Let’s look at the numbers though.

Campbell Live dropped almost a third of its audience last night on Tuesday, delivering TV3 their lowest ratings since TV One launched Seven Sharp.  The 31% fall isn’t too distant from Seven Sharp‘s biggest daily drop of 35%.

Looking at the current graphic, you could come to the conclusion that viewers were switching from Seven Sharp to Campbell Live after the first week but since then, Campbell Live doesn’t appear to have managed to maintain the audience.   Continue reading »

There were three significant things noticeable from last night’s ratings.  Seven Sharp slumped to an all time low with an average audience of 234,980 viewers.  This is 55,730 viewers less that the previous low point.

Seven Sharp also lost the largest percentage of viewers from One News, with 55% of the audience switching off or changing channels.

Campbell Live beat Seven Sharp for only the second time ever with 285,910 – a difference of 50,930.  Last night’s show was also the fourth most watched program of the day and increased it’s average audience numbers by 5% over the lead in provided by 3 News.


After two weeks, the numbers are not trending the way TVNZ would be wanting.

Seven Sharp’s ratings rose again (excuse the pun) last night to 362,610 while Campbell Live dropped back to 299,410.  Seven Sharp also manage to retain slightly more of the One News audience that it has been losing but still a concerning 37%.  Campbell Live again managed to retain 99% of the lead in from 3 News.


BestontheBoxlogoWe may no longer have the NZ Television Awards to celebrate but at least we can still find out whether Ali Mau is hotter than Rachel Hunter.

The nominees for the TV Guide’s Best on the Box awards have been announced and voting is now open.

So if you really want Mark Richardson to take home the ‘Sexiest Man’ award then we suggest you head over to bestonthebox.co.nz and get your vote in.

Of course, there are some genuinely interesting categories in the awards, such as ‘Best News’, ‘Best Drama Series’ and ‘Best Current Affairs’ (although Seven Sharp was too late to make the list). Continue reading »

Last night saw Seven Sharp slump to its lowest ratings yet, losing 105,440 viewers from its average audience on Monday down to 290,710.  Campbell Live picked up 50,700 to give it an impressive average audience of 56,140 more viewers than TV One’s new current affairs show.

Here is the trending graphic:


Seven Sharp again lost 50% of One News’ audience while Campbell Live only lost 8% of 3 News lead in.

RadioLive’s new Drive show begins on Monday 3 December, with Duncan Garner as host of the 3pm-6pm programme.

The face of 3 News’ political reporting for nearly ten years, Duncan is trading in the halls of parliament for the RadioLive studio. His new show will mix current affairs and breaking news with a range of entertaining and popular features, including the latest in food, wine, gardening, music, and film.

Garner’s infectious energy and enthusiasm, combined with a razor sharp intellect and the ability to get to the bottom of every story, means weekday afternoons are guaranteed to entertain and inform. Continue reading »

Both TV One and TV3 broadcast coverage of The Hobbit premiere in Wellington yesterday.  TV One’s broadcast began at 4:30pm while TV3’s began at 4:00pm.

Here are their average audiences:

TV One: 164,780
TV3: 149,300

One News: 603,100
3 News: 304,160

Close Up: 478,860
Campbell Live: 208,200

The eyes of the world will be on Wellington this Wednesday, and 3 News is taking viewers to the glitz, glamour and hometown pride that will mark the world premiere of The Hobbit: An Unexpected Journey, with live coverage of the red carpet celebrations, from 4pm on TV3.

TV3’s extended coverage of the premiere will begin at 4pm, with a 3 News special hosted by Carolyn Robinson, with Samantha Hayes and John Campbell live on the red carpet from 4pm as the cast and crew begin to arrive. David Farrier will be among the crowds gathering on Lambton Quay.

From 6pm to 7.30pm, John Campbell joins Hilary Barry and Mike McRoberts for an extended 3 News special. Hilary and Mike will present the news of the day live from Wellington, including sport, business and weather, crossing to The Hobbit celebrations as red carpet arrivals continue. Continue reading »

3 News anchor Mike McRoberts and Deputy Political Editor Patrick Gower will be on the ground in the USA to cover the year’s most important global political event, as America goes to the polls to elect the next President of the United States.

TV3’s comprehensive election coverage includes a Wednesday 7 November special hosted by Guyon Espiner, as well as special editions of Firstline, 3 News’ 6pm bulletin and Nightline.

MediaWorks TV Director of News and Current Affairs Mark Jennings says: “The President of the US, despite the rise of China, is still the world’s most powerful person and the phrase ‘when America sneezes the rest of us catch a cold’ still holds true. Continue reading »

Last night an estimated average audience of 307,170 people watched the premiere episode of X Factor USA on TV3, compared with 325,130 watching The Ridges the previous night.  X Factor USA was down slightly on last year’s premiere average audience figure of 320,480.

X Factor USA was still TV3’s most viewed show yesterday, followed by 3 News on 263,600.

Full ratings figures for yesterday to come.


* Of course the reach for X Factor USA will be greater than that for The Ridges, but it was much longer show.