advertising

The ASA has upheld a complaint about a Telecom Ad that depicts someone with ridiculously giant arms throwing a TV off a balcony because it might encourage viewers to copy his behaviour.

“Telecom believes that the content of this TV ad is sufficiently absurd, satiric and farcical as not to be taken seriously by viewers,” it told the board.

“While throwing a TV off a balcony in real life is dangerous and illegal, most viewers are capable of recognising the obvious hyperbolic nature of the TV ad.” Continue reading »

Branded content and integration is where advertising has been heading for some time now. You’ll even note it here with Quickflix and our daily “What to watch tonight” posts. This however, is probably not what the client had in mind when booking a campaign with The Colbert Report.

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Perhaps Green Party MP Julie Anne Genter hasn’t watched much TV recently but much of what we watch is advertising packaged up as content, is it not?  A startling revelation this is not.

Get a load of this from TVNZ.  Apparently, according to their in-house research, time-shifting television doesn’t impact on ad effectiveness.  At all.

tvnz-study

I can only guess what they mean is that if someone has recorded a show and watches it and fast forwards through all the ads, as you do with a PVR, you’ll still be able to recall every message that was trying to be delivered to you during the commercial breaks.

Last week I pointed out the errors in John Drinnan’s NZ Herald piece about PR.  Below it, one commenter wrote:

Knowing what I know about our business, and comparing it to what Drinnan regularly publishes about us, I can only conclude he interviews his own keyboard. Either that or he is so hard of hearing with his out of touch “sources” (don’t worry John – we know who they are) or he regularly imbibes in his own initial-sake before submitting his pieces.

Drinnan took exception to this and replied:

I don’t suppose you would come out of hiding in the closet and give your real name – even on a one to one basis? Can we deal with your allegations? Thought not. Continue reading »

Earlier this week I lamented the issues around PR and attitude of advertisers towards bloggers in New Zealand.  Today, John Drinnan at the New Zealand Herald has included my comments in his latest editorial on the media but misrepresents the point entirely.

Some bloggers are lapping up press releases from a growing corps of PR people.

They can provide easy copy and filler material and provide mini-controversies filling the voracious appetite for content.

There are two issues here.  Firstly, my comments had nothing to do with the flood of press releases that are sent daily by PR firms looking for some link love and media coverage for their clients.  Our original post was based on public comment around an ad campaign, not a press release from a PR company. Continue reading »

On the 18th of July, after Carefree debuted their new Actifresh commercial that used the word “vagina” (for the first time in a TV Ad), we asked if it bothered you.  There was much comment on twitter, facebook and blogs about the campaign and, of course, complaints to the Broadcast Standards Authority who this week rejected the use of the words “vagina” and “discharge” in the same sentence as being offensive.

Shortly after our first post we received an email from the PR company who represents Carefree.  They requested information about Throng’s visitor numbers and our advertising ratecard.  This isn’t the first time this has happened and we won’t have been the only ones to receive the request.  We regularly receive inquiries from would-be advertisers, predominantly from overseas wanting to advertise across our other sites, but when it’s an email from a PR company, it will never, ever involve the transfer of funds. Continue reading »

Television is now New Zealand’s largest medium by ad revenue. Figures released today by the Advertising Standards Authority (ASA) show that advertisers spent $618 million on television airtime in 2011, an increase of $11 million from 2010. Television accounted for 28.4% of total spending across all media in 2011.

Television now tops the charts for the first time, moving newspapers into second place with revenue of $582 million, compared with $627 million in 2010. The biggest winner last year was digital and interactive advertising which rose $71 million to $328 million. Continue reading »