Breakfast

Last week was Paul Henry’s best week since TV3’s new early morning program began with an average audience of 52,362 viewers between 7am and 9am each morning.

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Congratulations to TVNZer’s Ali Pugh who announced on air yesterday that she is pregnant and Nadine Chalmers-Ross who has announced she’s engaged.


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After its sixth week, The Paul Henry Show has lifted it’s average audience by 9% on the previous week to 45,096 viewers per day between 7am and 9am. Monday’s show delivered the second highest average audience between those key hours since the show began. Meanwhile, Friday saw 6am-7am deliver an average audience that wasn’t only the highest the show has seen in that timeslot but the third highest rating block the show has had since its inception.

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TV3’s new early morning show has slipped another 7% this week with the average audience between 7am and 9am down to 41,312 viewers, the lowest The Paul Henry Show has had since it launched last month.

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Four weeks in and The Paul Henry Show enjoyed its first positive move on the previous week with a less than 1% gain on the previous week to have an average audience between 7am and 9am of 44,288 viewers.

Breakfast was up 2% on the previous week to an average audience of 135,300.

Paul Henry Ratings

In a week where Campbell Live went under the pump for declining ratings, TV3 launched their brand new, cross platform early morning news and current affairs bulletin fronted by Paul Henry along with Hilary Barry, Jim Kayes and Perlina Lau. While Campbell Live’s numbers have been lower than they were, having them during the start of the day would be something can only dream of.

The first week of the show saw an average audience during 7am and 9am of 54,873 viewers per day.

Going up against the well established Breakfast was always going to be a challenge. TV One’s early morning show drew an average audience for the week between 7am and 9am of 128,076.

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Here is Karl Stefanovic from Australia’s Channel Nine making jokes about New Zealanders.