Campbell Live

3d-logoSomething I’ve noticed this year is the endless tears over the loss of Campbell Live and now 3D. “We’re losing quality journalism”, we’re told.

Quality news and current affairs, and journalism, has become like the ballet, or symphony, or orchestra. Adored by a passionate few but for the rest of us, we’d be unlikely to ever attend. At the same time, however, we wouldn’t be too happy to see them gone as we can acknowledge their cultural significance.

Since the beginning of 2014, it was no secret to anyone that both 3D and Campbell Live were struggling with their audiences. Campbell Live, against a rejuvenated Seven Sharp spent all of last year taking steps backward after a significantly good year in 2013. Every week, the story that was being painted was looking bleaker and bleaker. Come 2015, the show was given a lick of paint in the form of new branding but this was hardly the solution to what had been an obvious problem. Continue reading »

It was a minor 1% drop in the average audience for Seven Sharp last week to 418,850 viewers per night compared to the 16% decrease for Story which was down to 168,285. Despite the fall, last week was still the second best week in the last two months for TV3.

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Paul Henry had his second best week ever last week and now Story has matched the success with their own second best performance. The average audience for TV3’s new 7pm current affairs show was up 24% on the previous week to 199,733 viewers per night.

TVOne-vs-TV3-november-23-2015 Continue reading »

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The Broadcasting Standards Authority did not uphold a complaint that footage of a Campbell Live reporter visiting Gloriavale Christian Community and speaking to two senior community members breached the members’ privacy.

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After the record low, Story has rebounded by 13% to an average audience of 160,665 viewers per night. Meanwhile, Seven Sharp dropped 3% to an average audience of 428,868 viewers per night.

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TVNZ will be enjoying the 11% increase of Seven Sharp on the previous week as the average audience jumped back towards the half million mark with 495,070 viewers per night. The increase is also reflected in the year on year figures with a 17% increase on the same period in 2014 and a 38% increase on 2013.

Mediaworks will be relieved to have a 3% lift on the previous week’s worst ever 7pm figures but Story’s 148,838 viewers per night is the second worst week for their early evening current affairs line up.

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As Seven Sharp held steady on the previous week with an average audience of 502,902 viewers per night, Story was enjoying a 6% lift in their numbers to 180,020, thanks to Thursday night’s show that saw The Edge’s Dom Harvey have his prostate exam live on air. It was the fifth best night that the program has had in its short history.

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There was very little change for Story last week with the average audience remaining steady with 169,578 viewers per night. The overall average audience for the week was up 2% though thanks to a 21% increase for Lip Sync Battle to 160,488.

Seven Sharp however, once again lifted above the half million mark, up 6% to an average audience of 504,288 viewers per night.

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After a little more than a month on air and Story has gone from a high of 247,468 in its first week, to 170,758 in its second, rebuilding back to 194,953 before last week falling to a new low of 169,970 – a fall of 13%. Including Friday night’s Lip Sync Battle, TV3’s weekly average audience at 7pm was down to 156,574, only marginally higher than the second week of Story thanks to the faux singing competition drawing a six figure audience.

This puts the week only a touch higher than the two lowest rating weeks of Campbell Live in 2015 that resulted in the program going into review.

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It was a good week for both Seven Sharp and TV3’s new current affairs program Story last week with both shows increasing their audiences. TV One saw their average audience at 7pm increase by 5% to 502,254, breaking through the half million mark again.

Story increased their average audience by 4% to 194,953 viewers per night. Lip Sync Battle also increased their average audience with a 45% increase on the previous week, finally managing to pick up a six figure audience. This gave TV3’s weekly 7pm audience a lift of 8% overall.

While the numbers are better, they’re still not tracking any better than the dismal performance of Campbell Live at the start of the year which resulted in the show being canned.

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