Many casual observers of the ratings have opined all manner of theories as to what is going on at Mediaworks, particularly in regards to the review of Campbell Live. What is clear is that post the review announcement, viewers have flocked back the show and have regularly made it the most watched thing on TV3 each weeknight. Unfortunately, those viewers have tended to abandon the channel post 7:30pm, leaving TV3 with audience numbers that are much lower than they’d want.
Some have suggested that the discussion around audience retention into the evening was a shifting of the goal posts but this is simply untrue.
In 2009, TV3 told us that the reason they would never move Home and Away from its 5:30pm slot was due to the audience it delivered 3 News. After TV3 lost the Aussie soap, the 3 News audience hasn’t been the same and they’ve never been able to schedule something that delivers the same level of retention at 6:00pm. Continue reading »